MARKETING AND SALES STRATEGIES

Social Media is the new punk rock

Posted by David Meerman Scott 02:10 AM on June 30, 2009

Thanks to Trevor Young the PR Warrior for alerting me to this wonderful video produced by Engage | ORM.

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So you want to write an ebook? 30 tips for success

Posted by David Meerman Scott 04:23 AM on June 29, 2009

Ebooks are one of the most effective forms of new marketing.

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ZeroTrash shows how to create a social media grassroots movement

I had an opportunity to connect with Chip McDermott, founder of ZeroTrash who I originally met at the Inbound Marketing Summit in San Francisco. I haver become fascinated with the online grassroots movement Chip started that's gathering momentum and is now instrumental in ridding the streets and beaches of Laguna Beach, CA of trash.

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John Hodgman talks nerd with President Obama at RTVC dinner

Last night at the Radio & TV Correspondents' Dinner in Washington DC, John Hodgman was the keynote speaker.

Imagine following President Obama at the podium?

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Multi-tasking at BEA: Speaking and signing while talking sex with Dr. Ruth

Posted by David Meerman Scott 05:55 AM on June 19, 2009

At Book Expo America last month, I launched World Wide Rave to the book trade.

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The truth about blog and twitter content syndication

Posted by David Meerman Scott 07:46 AM on June 18, 2009

I'm a huge fan of blog syndication.

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A rant about noise pollution inside U.S. airports

Posted by David Meerman Scott 05:44 AM on June 16, 2009

Warning: This blog post is a rant. (But it does have a purpose.)

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How an understanding of body language transforms your public speaking

Some of my more popular blog posts in recent months have been about public speaking.

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Do it Right Now: Set your Facebook username

Starting today (four hours ago as I write this), you can set your Facebook username.

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Ranking Speakers Bureau websites: The good, bad, and ugly

This is a long post detailing my analysis of 12 speakers bureau websites. While it will be of tremendous interest to people who work at speakers bureaus (particularly the ones I profiled), this analysis should also be valuable to any B2B marketers in a service business.

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Authenticity vs. Authority

Posted by David Meerman Scott 07:18 AM on June 10, 2009

Mark Olson asked a bunch of marketers to write a one-paragraph riff on Authenticity vs. Authority. We did not see what the other’s had written until he posted the responses today.

Here's what I said:

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Everybody is wrong

Posted by David Meerman Scott 03:21 AM on June 09, 2009

What conventional wisdom that "everybody knows" can you challenge?

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Clip this coupon for $1 million dollar off Ft Myers FL home

Here's a clever marketing & PR approach that I really like.

In an economy when there is a glut of luxury homes on the market, what can a homeowner do to make his property stand out? Why, get people talking about it of course!

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Attention GM: Here are the top 5 marketing ideas for your reinvention

Posted by David Meerman Scott 08:55 AM on June 03, 2009

UPDATE July 22, 2009

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Positioning magic at the top end of the market

On Saturday I enjoyed an evening of very intimate magic—a showcase of modern conjuring—by Steve Cohen, the "Millionaire’s Magician".

Steve's story is a fascinating example of personal branding success with exclusivity as a market position.

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David Meerman Scott

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