MARKETING AND SALES STRATEGIES

Hey Twitter: What are you doing? Wrong question!

It seems like every week, I'm explaining Twitter to people. You probably are too.

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The New Rules of Social Media book series

Posted by David Meerman Scott 05:07 PM on May 26, 2009

Today, my publisher, John Wiley & Sons, Inc. announced a new series of books that I will be editing called The New Rules of Social Media book series.

The idea of the series is to expand on the ideas of my book The New Rules of Marketing & PR with books that provide valuable insights and detail on different aspects of social media marketing.

We've got two amazing books to kick off the series:

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Anti-Starbucks filmmakers hijack Twitter marketing campaign

Posted by David Meerman Scott 02:33 AM on May 22, 2009

Simon Owens points us to a fascinating example of what can "go bad" on Twitter. The instant, always-on aspects of Twitter can make a well-organized "campaign" take off in an unintended direction.

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I am not your colleague

Posted by David Meerman Scott 05:08 AM on May 20, 2009

Have you noticed that more and more bulk email comes in these days with an opening "Dear Colleague"?

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Should Roger blog?

Posted by David Meerman Scott 03:15 AM on May 18, 2009

Last week, I had a conversation with Roger Marquis and we can use your help.

His company, True Wind Sailcloth Bags, makes a terrific product, popular with his target market.

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A Flip Video camera in every marketers and customers pocket

Posted by David Meerman Scott 02:00 PM on May 14, 2009

I love my Flip video camera.

It is a small and inexpensive digital video camera that I take with me on every business trip. You never know where a great video interview might present itself like the one I did with Scott Monty, Ford's digital and multimedia communications manager or where an idea that is best told in video such as Do you sell camels? Which I filmed outside Riyadh, Saudi Arabia might pop up.

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Chris Brogan: popular with jocks, nerds, cheerleaders, and teachers too

Posted by David Meerman Scott 06:09 AM on May 13, 2009

I'm fascinated by online popularity. Why does one YouTube video have 100,000 views and another seemingly similar video only 100 views? I believe that popularity is something that you can help to influence and I wrote about it in World Wide Rave.

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How a focus on buyers doubled Web site traffic, increased Google positioning, and sold more product

Posted by David Meerman Scott 05:19 AM on May 11, 2009

Victor Konshin, the author of the #1 book on gout, Beating Gout: A Sufferer's Guide to Living Pain Free, shares with us his before and after experience of a new Web site design.

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What we all really want is ATTENTION

Posted by David Meerman Scott 07:06 AM on May 08, 2009

Since it's Friday, I'd like to be bold and boil down thousands of conversations I've had over the past ten years into one word: ATTENTION.

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Before You Open Your Mouth: The Keys to Great Public Speaking

Posted by David Meerman Scott 01:28 AM on May 07, 2009

Nick Morgan asks: "Why is most public speaking so awful? Why do we subject our fellow human beings to this form of torture when there are so many better things we could all be doing, like cutting our toenails, baking snickerdoodles, or watching re-runs of The Prisoner?"

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Scott Monty of Ford Motor Company discusses social media

Yesterday I was at the worldwide headquarters of Ford Motor Company and had an opportunity to connect with my friend Scott Monty, Ford's digital and multimedia communications manager.

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Sasha Vujacic - The official Web site of The Machine

For a look at a terrific professional athlete fan page, check out the site of Sasha Vujacic, the point guard / shooting guard of the Los Angeles Lakers' triangle offense. Sasha was a member of the Slovenian junior national team and was drafted by the Los Angeles Lakers in the 2004 NBA Draft. He's now in the thick of the NBA playoffs.

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Social media company entrepreneur official garb

Posted by David Meerman Scott 12:59 PM on May 01, 2009

I just love this photo I snapped at the Inbound Marketing Summit in San Francisco this week #IMS09

Social media company entrepreneur official garb

1. Faded jeans
2. Dark jacket or sweater
3. Very comfortable shoes
4. Slight smirk
5. Hip sideburns
6. Microphone held at jaunty angle in lap
7. Head turned 45 degrees to the right

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David Meerman Scott

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