MARKETING AND SALES STRATEGIES

Social media is a cocktail party

Posted by David Meerman Scott 08:22 AM on April 30, 2009

I'm fond of thinking of the Web as a city.

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Are you a craft marketer?

Posted by David Meerman Scott 05:21 AM on April 28, 2009

Douglas Burr points us to this amazing video called I am a craft brewer, a collaborative video representing the camaraderie, character and integrity of the American Craft Brewing movement. Created by Greg Koch, CEO of the Stone Brewing Co. with Chris and Jared of Redtail Media and featuring more than 35 amazing craft brewers from all over the country.

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Thoughts on new media in the Dominican Republic

I've enjoyed an incredible four days in the Dominican Republic, learning a great deal about new media in this quickly developing economy.

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Stop what you are doing and get or update your Google Profile now

Posted by David Meerman Scott 03:59 AM on April 23, 2009

What happens when you enter your name into Google? Do you come up number one? If not, are you on the first page? And if you do appear, is it something valuable? Or is the listing a photo of you as attending your ten-year high school graduation party (or worse)?

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Marketing lessons from the [Grateful] Dead

Posted by David Meerman Scott 04:01 AM on April 20, 2009

Alert readers of this blog and my books will recall that I discuss the Grateful Dead as an example of an organization with great marketing. I'm a fan, having listened to the music since the first live show I went to as a teenager in 1979. I've managed to slip a Grateful Dead reference into each of my five books and usually manage a mention in my speeches.

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New Zealand All Blacks: Experimenting with social media to reach global fans

Early today I had an opportunity to visit the Wellington headquarters of the New Zealand Rugby Union (NZRU), at the invitation of David Barton-Ginger who serves as the online manager. The New Zealand Rugby Union is the governing body of rugby in New Zealand, administering all parts of the game in NZ from grass roots, Air New Zealand Cup, Rebel Sport Super 14 and the All Blacks (the national team).

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Shiny plus old-school funky colors meets terrific design

Posted by David Meerman Scott 10:57 AM on April 16, 2009

I ran across Petr Lysak's WebCoffee blog and from the first moment, I was wowed by the design. It really appealed to me.

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Do people love your products?

Posted by David Meerman Scott 01:54 PM on April 15, 2009

At South-by-Southwest a few weeks ago I hung out for a while in the blogger lounge.

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Free social media ebook and video: New Media and the Air Force

The United States Air Force Public Affairs Agency, Emerging Technology Division just released a new ebook and video about how social media is used in the Air Force. The ebook and video contain excellent information for all organizations and should serve as a blueprint for social media guidelines for those who do not have them.

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Top Gobbledygook phrases and how to avoid them

Boston, MA - April 8, 2009 - David Meerman Scott is pleased to announce innovative solutions for new and improved, next generation, cost effective, world class, high performance, value added outcomes.

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Me 2.0 and blogging your brand (especially if you are in your 20s)

I'm now in my 40s. Thinking back to when I was in my 20s, what I recall about personal branding was basically this: Don't get noticeably drunk in public, carry business cards at all times (this was pre-Twitter after all), and wear a suit and tie to work (my first few jobs were on Wall Street).

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Riding the Rave #3: In Search of the Fifth P

Posted by David Meerman Scott 07:58 AM on April 06, 2009

Here is the third installment of my three part video series Riding the Rave.

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Bloggers in handcuffs? U.S. FTC proposes legislation on product testimonials

Posted by David Meerman Scott 05:43 AM on April 04, 2009

The U.S. Federal Trade Commission (FTC) is working on regulations covering blogs and social networking sites.

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Is the Best Job in the World the best marketing in the world?

I'm often asked: "How do I market a commodity." My answer is predictable to those of you who read this blog: Create a world wide rave and people will share your ideas and tell your stories. Yes, even if you market a commodity.

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Who are the powerful people to spread your ideas and tell your stories?

Posted by David Meerman Scott 11:42 AM on April 02, 2009

Many people tell me that they want to get quoted in important publications like The Wall Street Journal or have their products mentioned on television networks like CNBC. These "media hits" are seen as the ultimate in spreading your ideas.

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David Meerman Scott

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