Yesterday I had the pleasure of being a guest speaker at the CCNMatthews and Market Wire sales and marketing conference.Read More
For content that is best delivered via audio or for buyers who prefer to listen to audio content, podcasting is obviously essential. For example, many politicians and churches podcast so that supporters can keep up with speeches and sermons when they can’t hear them live.
While the podcasting of music is perhaps an obvious choice given the medium's similarity to radio, all marketers can learn from what the music business and bands like Uncle Seth have been doing with podcasts. After all, who would believe that a business like that of student loans providers would benefit from a podcast? "Podcasting is almost exactly mirroring the internet of a decade ago," George Smyth of Eclectic Mix says. "Ten years ago, I was telling people about the Web and building example sites. But then some larger companies jumped into the Web. I see the same thing with the evolution of podcasting, with some big organizations jumping in, like NPR."Read More
This morning I had the pleasure of presenting "The New Rules of Marketing and PR" to a group of 100 senior marketing leaders who attended Hanley Wood's American Housing Conference in Chicago. The professionals attending the full conference include Building Product Manufacturers, Home Builders, Full-Service Remodelers, Architects, Dealers, and Distributors.Read More
My first job in the mid-1980s was on a Wall Street trading desk. Every day, I would come to work and watch the Dow Jones Telerate and Reuters screens as they displayed specialized financial data, economic information, and stock prices. The screens also displayed news feeds, and within these news feeds were press releases. For decades, financial markets professionals have had access to company press releases distributed through BusinessWire, PRNewswire, Market Wire and other electronic press release distribution services. And they weren't just for publicly traded corporations; any company’s release would appear in trading rooms within seconds.
I distinctly remember traders intently watching the newswires for any signs of market-moving events. Often the headline of a press release would cause frenzy: "Did you see? IBM is acquiring a software company!" "It's on the wire; Boeing just got a 20-plane order from Singapore Airlines!" For years, markets often moved and stock prices rose and fell based on the raw press release content issued directly by companies, not on the news stories written minutes or hours later by reporters from newswire outlets like Reuters and Dow Jones (and later Bloomberg).Read More
My daughter entered eighth grade this September and for the week before classes began she enjoyed pimping out her school binder. All the cool girls do it. A standard plastic three-ring binder is transformed with photos, stickers, song lyrics, and other bits and bobs on the outside. She's even got a spot for a quote of the day which she updates each morning. Inside, the binder has page dividers she’s customized, and pocket folders with pens and protractors and whatnot.
I got to thinking that the same is true of good blogs. A pimped out blog shows the blogger's personality.Read More
I travel a lot, probably 70 or 80 hotel room nights per year. When I lived in Asia, it was well over 100. Like most people, I've got a deck of frequent flyer and frequent guest cards that I whip out whenever I check in for a flight or hotel stay.Read More
A: What's your budget?Read More
This morning the Boston Globe ran an excellent article on page one of the business section by Hiawatha Bray called A 'Bold' step to fix Ford's image: Website takes clear-eyed look at firm's problems, solutions. Thanks Hiawatha for quoting me in the article.
On the speaking circuit and via my blog, I am often asked to critique marketing programs, Web sites, and blogs. My typical response, "What’s the goal?" often throws people off. It is amazing that so many marketers' and PR people's goals don’t mesh with organizational goals.
An effective web marketing and PR strategy that delivers compelling content to buyers gets them to take action. Companies that understand the new rules of marketing and PR have a clearly defined business goal—to sell products, to generate contributions, or to get people to vote or join. These successful organizations aren’t focused on the wrong goals, things like press clips and advertising awards.Read More
In The Corporate Book: Absolutely Everything You Need to Know to Get It Right, Debbie Weil has produced the perfect how-to. I consider myself an advanced blogger (two years of dedicated blogging) yet I still learned a great deal from the book. I had the pleasure of co-presenting with Debbie at the International Newsletter & Specialized-Information Conference where we did a tag-team presentation called "Using Content to Sell Content: How blogs, RSS feeds, Podcasts, & Wikis can generate PR, traffic, and sales." Debbie is a great blogger and it was fun to present with her. So I was eagerly awaiting her book.Read More