MARKETING AND SALES STRATEGIES

How to Turn your Products into Experiences

Sales Managers Must Adapt to the New Rules of Selling

Cold Calling is Dead

WaterField Designs great products and great web content

Ello is Ello. Not Facebook.

Your competition

The power of SlideShare for social sharing

How OPEN Cycle communicates relentless simplicity to customers

Blog redesign on the HubSpot marketing platform

My Best Business Advice for College Students

Creating Ridiculously Good Content the Ann Handley way

Video Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0

Agile, Real-Time Customer Service [free ebook]

The New Rules of Selling [SlideShare]

Sales is broken

The New Rules of Sales and Service - my new book - releasing soon!

Are you telling the truth?

It’s still great marketing. Just don’t call it a blog.

Giving things away for free to build your network and grow your business

Silver Oak Cellars builds passionate fans through social media “bottle stories”

Real-time lessons from the photo pit

Why I Totally Hate Google Hangouts!

Upgrade to Canada #social program nabs tourists from other countries

The Health Club That Tells Its Story by Exercising an Attitude

Sales Benchmark Index lists its competitors on its new site

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

The #Social CEO Drives Business for their Company

New Rules of Marketing and PR latest edition now out in audio

Agile Sales Require a Real-Time Mind-Set

Re: Sleazy PR spam tactic

Gathering of the Vibes music festival drives success with family buyer persona

Hashflags, Twitter, Facebook, and the global World Cup audience

Communicate with customers in an agile and human way

"The Art of Asking" the new book by Amanda Palmer

How Beko develops products global consumers are eager to buy

Injecting humor into your product descriptions

John Green thumps Tom Cruise

The CIA Joins Twitter

Video of my BMA keynote Marketing the Moon

Sales and Marketing Working Together

Catching up and touching base

Great content creation ideas come from seeing patterns

Social selling means making a lifestyle change

Signed limited edition copies of Marketing the Moon

Not so new: Apps and infographics from 45 years ago

Successful salespeople educate and inform

Social super voice at Cisco Partner Velocity

Authors of Return on a Share Report do not really value sharing

Business mashups

Creepy? eBay deploys real time and personal advertising on Facebook

Personal branding and your new Twitter profile

Back online after TypePad DDoS attack… hopefully

Late to bed early to rise, work like hell and advertise

Flash Boys and the power of story

Personal brand or corporate brand

Airlines save a penny a passenger by squeezing out limes

More top ten tips for incredibly successful public speaking

This Is a Generic Brand Video

Making healthcare personal

Being a freak and making art

It’s not about how you sell. It’s about how I buy.

Healthier patients through video customer service in healthcare

California trial lawyer comments on legal aspects of news to grow influence

Real Time at the Oscars

Google glass for real time public speaking

Digital photo stickers as content marketing

We can put men on the moon but can’t get books off a dock

Who wrote that awesome white paper?

Terrible healthcare customer service

Marketing the Moon - announcing my new book!

The default position

How to hack Instagram to share your favorite older photos

Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up

Super Bowl Newsjacking Advice

Micro targeting with big data

Google Plus now going all AOL on us

When the world's attention turns to your expertise

Press Release PR Pitch Stupidity

Quark Expeditions Photographic Journal drives social sharing

Newsjacking Chris Christie

Speaking on all seven continents

How Inbound Marketing got me to Antarctica

What to look for in 2014

Qdoba annoys customers with infomercials while they eat

Adding context to content to create sales magic

The best and worst of 2013 holiday marketing

How to generate sales with social media in an underground business

Dave Carroll of United Breaks Guitars four years later

Social Media in the Middle East

Inbound Job Search

Big data. Rich data.

Google News rich story view means new SEO opportunities

It is all just marketing

The best, the most unique, or the junkiest

Do you know what Public Relations is?

Newsjacking leads people directly into the buying process

Twitter IPO

Vodafone Egypt proves big brands can master Facebook and Twitter

No Woman No Drive

Three out of four customers annoyed

When does an insurance agent enjoy a car crash?

Making stuff up

Disruption as marketing

Passion

Who is selling whom?

Marina quits her job via YouTube video

The best in the industry

Stupid surveys are all take and no give

One word makes a difference

AARP pisses me off

United Airlines honors free tickets snapped up in pricing snafu

Well-played Nokia UK Newsjacking of Apple iPhone announcement

How to get a book deal (part two) Summerlandish success

Why Istanbul will win the 2020 Summer Olympic Games

I love that the new Kindle Matchbook will cost me thousands a year in royalties

But I do not have enough time

The New Rules of Sales and Service

Make your client look good

The Best Way

Working for a passionate entrepreneurial CEO

About Your About Page

BIG media and small media

How Boeing used real-time communications during the 787 Dreamliner reputation crisis

Write, design, and publish an ebook in three hours

The irrational value of time

JetBlue Badges gamification marketing fails to take off

LeVar Burton on the intersection of education and technology

When things go wrong

Building a fan base one download at a time

New Rules, new stories, new chapters

Congrats 2013 graduates. You have choices.

Communications Revolution 2007 - 2013

NEW 4th edition of The New Rules of Marketing & PR

Celebrate your content creators!

PR vs marketing vs social media

What Mick Jagger Teaches us about Public Speaking

Reinventing your product category for a new market

The revolution in business today

How long does it take you to respond?

How Ocean Frontiers gets dive customers to share on social networks

How to prepare and deliver a TEDx talk

There are no shortcuts

Building inbound marketing assets are not marketing expenses

My TEDx talk The Need to Explore

How to Pitch a Blogger

How Gareth Fairhurst used content marketing to get elected

World's worst website

Communications revolution

The HubSpot Culture Code: Creating a Company We Love

The End of Big

Newsjacking with a B2B infographic and blog post

How Raytheon implemented a brand journalism approach to content marketing

The journey from a traditional marketing executive to a modern CMO

Do not delete your content because it should live forever

How Ocean Frontiers uses Facebook to get dive clients returning year after year

Tumi shows great customer service is excellent marketing

Join me on an Antarctica Expedition

The good times are back and marketing is fun again

Proof that you can succeed at Newsjacking too

The marketing one hundred is now the marketing ten thousand

The art of asking

Rebranding the Catholic Church with open dialogue

Lies, damned lies, and marketing

Mini newsjacking flogs a dead horse

Effective storytelling for business

Content marketing and video showcase expertise and drive tons of business

A company or a guru?

Oreo wins the Super Bowl Newsjacking game

How to use the new Vine social app for marketing and PR

Hire Philippe Dubost because he has he coolest online CV ever created

American Airlines announces new branding to its best customers first

Social media drove the Egyptian revolution but can it bring back the tourists?

Insensitive Newsjacking leads to social media firestorm

How to use Instagram, Pinterest, and 500px to sell an expensive product

My book World Wide Rave is now FREE on Kindle, Nook, Kobo, iPad, and as PDF

The Icarus Deception: How high will you fly?

Advice on getting media coverage for your business

Inbound PR and a free Newsjacking book excerpt

Market competition and your business

What converging mainstream and social media means for marketing and PR

SEC action against Netflix CEO over Facebook post is completely wrong

Not Another Junky Blog

The second most important communication revolution in history

Full video of my Inbound 2012 keynote featuring Cyndi Lauper

Google Plus emerging as a back door to top search results

Social networking drives Adagio Teas success

Get Famous Fast: Helping entrepreneurs win at media relations

Seattle Police blogs Marijwhatnow guide to legal marijuana use in Seattle

Do you care more about customers or the competition?

In a world of commercialism Free Sofia Tour goes social

Metro Bank is building marketing success through great customer service

Outlaw the phrase "Social Media" at work

When newsjacking is in poor form and can damage your brand

Metrics to Show How a Content Marketing Editorial Calendar Drives New Business

How to Target Buyer Personas with the Right Content Created Especially for Them

Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing

Facebookjacking: When a company does not respond others win

Going off script

Witnessing a real-time record-breaking social media spectacle

When crappy interruption marketing harms a brand

NBC Digital scraps Madison Ave demographics in favor of personas

Kolkata Traffic Police uses Facebook for real-time citizen communications

Foursquare and Twitter done right

Biggest, Fastest, Tallest: Marketing with superlatives

How Content Works

How to make your site mobile friendly

Twitter launches header photos. Time to add yours.

Real-time Uber app is pure awesomeness

Entrenched music business hates free content (again) & blasts Amanda Palmer

Content curation: A poor substitute for original content

How to create awesome web content and achieve top search engine rankings

Newsjacking a naked Prince Harry

The real time business mindset

Newsjacking controversy: MSNBC vs Ragan Communications

5 ideas for marketing and communications professors success in the classroom

Porter Airlines email marketing trains customers to wait for a sale fare

Confessions of a Media Manipulator

Awesome near real-time AT&T television commercial breaks through Olympics ad clutter

Twitter Political Index

In our digital world analog communications breaks through the clutter

The secret to awesomely successful B2B marketing

Your employees as a terrific marketing asset

How to use Wikipedia for marketing and PR

Look at how far Marketing & PR has come and consider where we are going

Obama says his biggest mistake as president has been communication

The pay phone business and looking to your future

So, what about you?

Why PR pros need to watch The Newsroom

Salespeople's brains vs the public web

When free is not free

Penn State University Football: Social media and crisis management lessons learned

Who do you compare yourself to?

Why Make Art? And how to fund it

Friending cats and following eggs: On social networks you ARE your photo

Never pitch again

Getting fired: Ten years later and much happier

#FAIL: When copywriters don't know the product

Stop confusing social media marketing with advertising on social sites

Amanda Palmer freaks out to celebrate hitting $1 million on Kickstarter

Avoid controversial topics like politics and religion in your marketing

Educate and inform instead of interrupt and sell

The art of turning heads with video

Risk

Content marketing in highly regulated industries

Acura uses Twitter to hashtag spam hundreds

Google News now offers real time breaking coverage pages

Public relations is not the same as media relations

We are the media: Amanda Palmer and the future of your business

Say it with fewer words

Lindsey shows how to market to millennials and how to get a first job

Bob Marley and me

open cycle launches today and is a company to watch

LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study

GolinHarris shows how an agency does real-time communications right

Will Facebook destroy Instagram?

Do not vague up your content

How to do something audacious

B2B sales leads are too important for salespeople

Harry Potter ebooks and generating attention for your business

The right measurements are required to achieve tough goals

Etch a Sketch newsjacking opportunity falls in Ohio Arts lap

Real-time journalism means new opportunities for PR pros

Content Marketing Obama style with The Road We've Traveled

My keynote at the 2012 NAMM show now freely available

Communications revolution means Encyclopaedia Britannica print set discontinued after nearly 250 years

Tough love for marketing and PR job seekers

Neil deGrasse Tyson as master communicator

President Obama Newsjacking Republicans on Super Tuesday

Boeing 787 Dreamliner and airline passenger choice

Attention Creatives! Enter the UrgentGenius Newsjacking competition this weekend

How to create and edit articles for Wikipedia

Brilliant Newsjacking alert - The Artistifier

My second favorite Super Bowl ad of all time

Newsjacking via a real time Kindle book

Great service as lead generation

KLM social media Meet and Seat

GoPro focus on buyer personas sells millions of cameras

Content Marketing and Brand Journalism at Boeing

MYTH: "My buyers are not on the Web"

The advertising arms race now going to the edge of space

Thinking Right (and Left) about Content Marketing

Playing for Change

Stop SOPA Silliness

Content Arbitrage

Go Mobile

How to lose $2400 in 24 seconds (and get it back from B&H via Newsjacking)

real time + marketing = revolution

President Obama Newsjacks Iowa Caucus by joining Instagram

Marketing advice to Jon Huntsman and his daughters

Courage

Capturing the essence of a brand on video

Content Marketing even offline

How a tweet led to driving a dogsled in Lapland

Dear Blogger

Content marketing Japanese unusual style

Japanese language edition of Marketing Lessons from the Grateful Dead

Newsjacking the Republican Presidential Campaign HubSpot Style

Social Media ROI Hypocrisy

Is BMW an email spammer?

8 ways to get people to discuss your new product in social media

Qantas Airways Twitter #fail

Make your writing easy to understand

Kindle Fire delivers a new kind of business book

Newsjacking!

The transformation of books

You need honest feedback. You need a coach.

Why I love Instagram

How to build a crappy workforce

Persona based content marketing at the Nobis Hotel

Fishy QR codes and deep sea transparency

NASA and facility tours as great public relations

New B2B lead generation calculus

The Power of Real-Time Marketing Takes Focus at DMA2011

ROI

World class, cutting-edge hospital gobbledygook

Marketing & PR advice to Occupy Wall Street protesters

Cool event alert - Nature and Leadership Expedition to Panama

How would you react?

Endorsements and opening acts

Telling the Truth

2 examples of true real-time marketing

HSBC new Business without Borders site is brand journalism done right

You have been hacked

We Are All Weird

Google Plus now open to everyone

Memorable names

Ten examples of QR codes for real time marketing

QR codes deliver buyers in real time

Yahoo! vagues up leadership reorganization PR with cutting edge gobbledygook

How to work with a book publisher

How to get a book deal

Efficiency as a marketing asset

NYC Mayor Bloomberg and Hurricane Irene

Marketing is not Advertising

THIRD EDITION of The New Rules of Marketing and PR released today

Fun PR alert -- #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty

Serendipity vs narrowcasting

DEBATE: Should you add 'please retweet' to your Twitter updates?

Add a Google Plus +1 button to your content right now

Radical idea for CMOs: Your next hire should be a bond trader

Summer music series: How brands engage with live music fans

Summer music series: Always move forward

Summer music series: How music fans support nonprofits and causes

Summer music series: Do what you love

Summer music series: What YOU can learn from the music business

Photographs as compelling content marketing

Advice to students about getting a great first marketing job

Why the 4 Ps of marketing do not work on the Web

Mobile phone hacking, sleazebags, and doing the right thing

DANGER: Using digital PR tactics to hype digital expertise

Amazing infographic to illustrate President Obama Twitter Town Hall

Get the heck out of your nice comfortable office

My question to President Obama at his White House Twitter Town Hall

Portal 2.0: Google Plus, Facebook and Twitter take social backwards to the 1990s

Lessons from Fox News Twitter hack

I really wanted to hate Google Plus

TNT employees Social Media Guidelines: A great example of can-do attitude

Is social media worth the risk? A lawyer's perspective

When lawyers stupidly get in the way of marketing

Pottermore, Apple and "the secret will soon be revealed" form of real-time marketing

How smart people who are poor writers create great content

U.S. FCC transitions from Pyongyang design to content rich website

Second Paragraph: Anthony Weiner offered Internet job by Larry Flynt

The dark side of Groupon

Owning awareness vs just renting it

Let fans help you launch your new site in real-time

Social media scandals vs convincing the bosses

Social networks are never private

Marketing and PR must start with strategy

You and I are incredibly lucky

Dancing With Digital Natives

What is the second paragraph?

The story of how NordstromDave got me a kisspic

How to use text messaging and Twitter DMs to reach reporters in real time

Long overdue blog redesign

Home

Speaking Topics

Speaking Engagements

Rave Reviews

About David Meerman Scott

Contact Info

Gus the Boxer markets pop culture iPad and MacBook sleeves

Bob Evans moves from InformationWeek to a Brand Journalism gig at SAP

Executive micro-management mentality

Ridiculous social media client mentality

PR agency pitch mentality

Advertising agency campaign mentality

Rallying your Tribe

Switch from features to buyer personas results in 3x click-through for Brand Regard web site

Charlie Sheen and his stage

In search of the outrageous @SXSW 2011

The social media alarm you hear in Australia is FEAR

How GM Holden uses Facebook to connect with fans in Australia

Why Board members need to ask the tough questions about social media

When failure is cheap, why not give it a go?

Get your TV on

Nordstrom does Twitter right

Industry research Grateful Dead style

Why Charlie Sheen matters

Marketing ROI and what you should measure

SXSW responds to Japan disasters in real-time

Seth Godin channels the Grateful Dead to launch his new book Poke the Box

Biodiversity and business leadership

Creating a Social Media Monster

One speech plus a dozen video cameras and a hundred people tweeting live

Content curation

The secret to getting 50,000 followers on Twitter

How Mike Pownall uses Twitter to reach horse owners and grow business

Blocking Facebook and Corporate Regime Change

Howard Stern really is King Of All Media

Cyber graffiti with WiFi network names as advertising

Geeks meet rockers as Cisco helps the Doobie Brothers launch new album

Go Granny has a potty mouth

Playing by the rules

Riding a real time Amazon announcement to reach an influential journalist

Show Don't Tell

Becoming a change agent

Mega Europe 72 offers Deadheads something special

Baked Relief: Crowdsourced help to feed those affected by Queensland flooding

DEBATE: Totally free content vs. requiring registration

Promoting the Playboy pin-up who flew to the moon

11 Real Life Examples of Marketing Success

Marketing the Wizarding World of Harry Potter way

How to rebrand a company in six weeks without spending a fortune

Apple is not different

Shaq Googled Big House Outside of Boston

Transforming your business and yourself in 2011

I love Fargo, ND in winter! What do you love?

Not all music artists are big fat lip-synching social media babies

Nobody cares about your products

Time Magazine vs Facebook

PR spam about cards that make clouds move faster for pilots I think

Why social media is like exercise

The Joys of JELL-O and brand journalism in the 1960s

Purell follows NASA with clever real-time video

The trouble with Zappos

Content Rules

Your global marketplace

Hell no will I give you my phone number

Effective PR via custom mobile applications to reach media and analysts

The business value behind social media

Ben Edwards on the IBM transition from outbound marketing to inbound marketing

Thank you for creating a bestseller

Real Time Live

TweetDeck is now true real-time

Attention employees: We have banned the telephone at work

Make your web site a real-time machine - a manifesto

Developing products based on instant gratification

How B2B companies use real-time blog posts to get trade media exposure

How real time communications drives measurable ROI at Fortune 100 companies

Stress Free Twitter: Be unrestricted, free, and meaningful

The realities of online privacy vs living off the grid

Real-time social media #fail by Massachusetts State Auditor candidate Mary Z. Connaughton

Rock stars get out the vote by making personal phone calls to fans

Real time, data driven marketing and sales

First Foursquare check in from space

Freaky creepy Twitter knows really does know who is similar to me

Real-Time celebrity site JustSpotted to launch

A focus on buyer personas helps Attivio generate more valuable leads

Made in the Shade with Oakley real-time Chile miner marketing coup

Harnessing the Here and Now

Stop obsessing over video release forms

Twitter misadventure at H&R Block

Radiohead and crowdsourced video

The Goth in development writes in the first person singular

Is the term Social Media holding you back?

FutureM Boston and the future of marketing

Gotta pee? The mobile potty finder

Free chapter of my newest (and most important) book

Beyond Viral

Making of the audiobook Marketing Lessons of the Grateful Dead

Evolution of video contest marketing at Cisco

Business casual video

Wynn Resorts real-time Paris Hilton PR triumph

Girls Fight Back… with video

Eerily accurate predictions from AT&T 1993 television advertising

Monster Brand Journalism

Awesome Air New Zealand All Blacks rugby safety video

Lollapalooza in sign language

Educating your salespeople about the new B2B sales cycle

Video documentaries as brand journalism

Offering unique experiences generate attention for nonprofits

Creative commons and facilitating mashups to spread your ideas

What can YOUR business learn from the Grateful Dead?

Limited editions and collectors items

Rob Barraco on the Dead, taping concerts, and building a fan base

Give back to your community: A marketing lesson from the Grateful Dead

Grateful Dead book tour begins Monday. Join us!

Efficiency and cranking stuff out

New book! Marketing Lessons from the Grateful Dead

Join us on our Grateful Dead book Follow the Band Book Tour

Brand journalism from Boeing at the Farnborough Airshow

Social networks and chewing gum in your hair

Hey CBS TV News - the Netherlands lost - Real-time #FAIL

Mazda Australia social media Zoom Zoom

Free Marketing Strategy Planning Template

How to integrate social media into a conference or event

Book publisher goes real-time with Truman Fires MacArthur

Shortest marketing conference ever

Social media at Deloitte Australia

The perfect gift for Dad

Mr. President, next time stand up

I do not friend logos

Real-time blog post gets Eloqua CEO tons of B2B ink

Nerdy white papers vs hip and stylish ebooks

Job search advice for university students and recent graduates

Online video rocks as a global marketing channel

Are you hip? A cat? Or just hiding?

Toby Bloomberg launches a business ebook written on Twitter

The Plane Truth: Brand journalism and the new Boeing site

Kickstarting Dorm with you as a movie producer

Citizen journalists love interesting experiences

The best time to reach reporters is NOW

Massachusetts Water Resources Authority real-time crisis communications

John Deere and the Chip Foose custom 4020 tractor contest

Smoking Skills Beatbox is a clever video to support an important cause

Seth Godin and Tom Peters on giving away content for free

Federation Square Cookbook… Yummy!

Media Relations is not Public Relations

Amanda Palmer divorces her record label

Social Media Metrics

Many marketing and communications professors are criminals

Brand Journalism

Japanese Bureaucrats Crush Digital Economy Innovators

Launch a Dot ORG site to communicate quickly in times of crisis

Single most essential PR pitching tip

Tom Peters talks about the little big things

Why Layar is the coolest iPhone app in the world

Social business beyond just the marketing department

American Airlines stupid email marketing practices

Microsoft releases free ebook for the K-12 teacher buyer persona

JASRAC wants to charge YOU for tweeting song lyrics!

US Department of Defense releases official policy on social media

Freshly baked cookies

You cannot take back a tweet

Video conversation with John Suffolk, CIO of UK government, on social media and data mashups

Mumbai taxis and Apple MacBook Pros are really quite similar

How to crowdsource videos for your company

Enjoying a brand called Brand while listening to a Ramones tribute band

DSBtheMovie: Crowdsourced film created quickly and with zero budget

Corporate comedy

New Rules, new ideas, and a few secrets: Second Edition of my bestseller

Seth Godin talks about being a Linchpin

News2u helps Kenko become number one online healthcare products store in Japan

Interview with @MasakiIshitani author of Japan's most popular book about Twitter

Ben Southall and Tourism Queensland Best Job in the World a year later

Get Seen: Online Video Secrets to Building Your Business

Twitter use by reporters at Obama speech

8 tips to get your business book published

Hey Dad, I finally made it to Harvard Business School

David Meerman Scott

Subscribe to Email Updates

achive