HIRE ME TO SPEAK
HIRE ME TO SPEAK

Advertising Is Inherently Egotistical

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

New Rules of Marketing and PR  |  Marketing  |  Advertising

advertising3.jpgTraditional advertising is product centric. It’s the process of drawing attention to what you’re selling. As such, all advertising is inherently egotistical.

True marketing success requires moving beyond advertising, doing more than just talking up your products and services.

To engage people, you must start with your buyers and focus your outreach on them.

Educate and inform instead of interrupt and sell.

Photo: David Meerman Scott near Tokyo station September 9, 2016

New Call-to-action