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July 14, 2014

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Tony Faustino

David, your blog post and Brian's upcoming webinar are timely. This morning, eMarketer published the article, Execs to Marketers: Show Me The Metrics.

One of the key issues is "it's clear to the leadership team how marketing is affecting the business." The impact of Brian's HubSpot page on new customer acquisition is a KEY metric.

Granted, it's not an easy process, but Brian and HubSpot's leadership team invested the time/resources to map out how social strategy directly impacts the bottom line.

If more firms were willing to invest that time in understanding those correlations (like HubSpot), #Social = #Justified.

Richard

Hi, I've been reading Larry Janesky's Think Daily messages for years. This is a nice mention.

David Meerman Scott

Tony, I love that HubSpot measures everything. It is remarkable to me that 20% of new customers have been influenced by Brian's bio page. Amazing.

Richard, I also follow Larry's blog. It doesn't surprise me that he is the leader in his industry.

Keith Jennings

Love this, David. And so true from my experiences with healthcare orgs and nonprofits.

Storytelling, content and social aren't a "marketing thing." They're a leadership thing. If only more leaders would embrace this.

BTW — 20% of Brian's new customers were influenced by his about page? Where can I learn more about this?

David Meerman Scott

Hi Keith. Very few healthcare company leaders are active int his way. Check out Brian's webinar - he may provide details in it. Link on the last line of my post.

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