I have had the social CEO discussion with leaders of smaller organizations and when done right, being social allows direct engagement with customers. And that connection helps drive business.
Some connected CEOs include Gerard Vroomen of Open Cycle who blogs and tweets and answers emails from interested people and he’s quickly built several businesses based on his open philosophy.
Larry Janesky writes a short Think Daily blog post to his customers and friends every single day. He’s is an inventor with 29 patents and the founder and CEO of Basement Systems and its sister companies, a successful-in-every-way enterprise and number one in its industry with 345 dealers in 6 countries.
And get this: Twenty percent of the company’s new customers since 2011 have been influenced in the selling process by visiting Brian’s page on the HubSpot site. Twenty percent influenced - an amazing statistic!
What do people find when they go to your CEOs bio page?
Are there ways to connect via social networks like Twitter? Are there links to content they created? Or is there a boring resume of the dusty old degrees they earned decades ago?
Check out Brian’s free 30-minute Social CEO webinar to learn his tips and tricks on what’s needed to become a great social executive.