MARKETING AND SALES STRATEGIES

New Rules of Marketing and PR latest edition now out in audio

Posted by David Meerman Scott 01:29 AM on July 09, 2014

NRMPR 4e coverOne of the challenges with a book that updates every two years is keeping each of the formats current.

The New Rules of Marketing & PR, first published in 2007, is an international bestseller now in its 4th print edition (which released last year).

Simultaneous with the print release, my publisher John Wiley & Sons also released in the various ebook formats like Kindle, iBook, Nook, and others.

New Rules of Marketing and PR latest edition now out in audio

Now the audiobook version of the 4th edition is released. I read the introduction to the book.

The availability of the latest edition in audio format is exciting news because many people who prefer audio have asked me about availability.

Translations coming gradually

Over time, some of the 25 or so languages - from Arabic to Vietnamese - that the book is available in will also be upgraded to new editions, but this process is highly dependent on the sales of previous editions and the speed of translators.

Italian 4eAs an example, I was in Rimini Italy for a speaking engagement earlier this year and was delighted that my Italian Publisher Hoepli, had completed the Italian translation of the 4th edition.

David Meerman Scott

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