« Re: Sleazy PR spam tactic | Main | New Rules of Marketing and PR latest edition now out in audio »

July 08, 2014

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Tapneal

Hey David,

Great post. It actually reminded me of a series of posts I read awhile ago about creating an agile sales environment. The post, found here if you’re interested: http://goo.gl/agvz2h, recommended adopting a scrum tactic for sales management.

What are your thoughts on using such a tactic? And are there any other practices you think help promote the real-time mindset?

Cheers,
Neal

David Meerman Scott

Tapneal, Thanks. There are a number of techniques adapted from agile software development that have been adapted to sales. Anything that gets salespeople (and management teams) operating in real-time is a good thing!

Josh Hill

David,

Being agile without thinking can lead to social media gaffes. A firm needs to have and embrace a core set of principles - who they are as a team, brand, and individuals. If those people understand the principles (or values) the business operates on, then agile can be successful. I often think of my time at The Economist where commercial and editorial were truly separate and everyone was trained to ask if their actions or deals were aligned with our longstanding principles.

I'd love to see if you have more examples of agile success and could expand on how values make a difference here.

David Meerman Scott

Hi Josh, I would certainly agree with you here. I'll be posting examples in the coming months.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

@DMScott


Your email address:


Powered by FeedBlitz

follow me


David Meerman Scott books


I want to speak at your next event!


Newsjacking!


David Meerman Scott e-books

David's iPhone and iPad apps

Blog powered by Typepad
Member since 12/2004