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July 08, 2014


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Hey David,

Great post. It actually reminded me of a series of posts I read awhile ago about creating an agile sales environment. The post, found here if you’re interested: http://goo.gl/agvz2h, recommended adopting a scrum tactic for sales management.

What are your thoughts on using such a tactic? And are there any other practices you think help promote the real-time mindset?


David Meerman Scott

Tapneal, Thanks. There are a number of techniques adapted from agile software development that have been adapted to sales. Anything that gets salespeople (and management teams) operating in real-time is a good thing!

Josh Hill


Being agile without thinking can lead to social media gaffes. A firm needs to have and embrace a core set of principles - who they are as a team, brand, and individuals. If those people understand the principles (or values) the business operates on, then agile can be successful. I often think of my time at The Economist where commercial and editorial were truly separate and everyone was trained to ask if their actions or deals were aligned with our longstanding principles.

I'd love to see if you have more examples of agile success and could expand on how values make a difference here.

David Meerman Scott

Hi Josh, I would certainly agree with you here. I'll be posting examples in the coming months.

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