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April 10, 2014

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doug eymer

David:
It has been extremely exciting for me, to work with you long-term, as the David Meerman Scott brand continues to evolve and strengthen.

In marketing, you can never just sit still, as the world keeps spinning. Of course, when it finally does stop, we are all in deep trouble!

Doug.

Linas Šimonis

David,

I still think, that your description should be “Real-time marketing”. Because “real-time” is what differentiates you from the rest marketers.

Just my two cents.

Mary Cates McNeight - Maybe my new name?

I feel like branding my name might make me appear self centered. Additionally branding a name is rather easy for men, but being a newly divorced female, name branding seems rather scary because it fixes you to a name you might not have the rest of your life. Compounding the problem, there are over 100 Mary Cates in the white pages but only 5 Mary McNeights.

ChallengeThink

There is often a need to try to appear bigger than we are. To pretend we're a company when we're a person.

But it actually distances us from the people we are trying to engage with. And it stops sales, just as much as gains them.

People want an expert. A person they can talk to and build a relationship with. That's harder with a whole company.

The internet is pulling us out of the age of the company.

Now people can find and connect with the people who can help them, not dig through layers of sales, marketing and customer service to get something done.

Now smaller businesses can make the connections, create the systems and have the people on hand to do what big companies do - but faster, more flexibly and closer to the actual needs of one customer, not millions. That's a big change.

We are seeing the end of the corporation. I support your change.

Jack Derby

David,

Nice touch! I wanted to comment on the "Typewriter Guy" for some time (old,outdated,not-David), but never found the appropriate time. I like the new look & feel much more...and, of course, the inclusion of "sales" stuff. Marketing is nothing without Sales

RobBiesenbach

It looks great, David. One small thing: I wonder if it's also possible to customize your favicon (for those who don't know, it's the icon that shows up next to your site name in the browser tab) from the standard Typepad icon? I only noticed because I had your blog post open and in the very next tab was someone else's Typepad blog and they weren't differentiated (in a browser window with lots of tabs open). Just a small branding detail—it seems the typewriter guy has potential to be a good one.

David Meerman Scott

Doug, thanks for all your support over the past nearly 20 years.

Linas, something to consider. Thanks for that.

Jack, Yes, it was the right time to retire typewriter dude. Thanks for the vote of confidence on that one.

ChallengeThink & Mary - tough decisions, but important ones to ponder... I let mine go like half a decade too long!!

Rob - Terrific point. I'm on it. THANKS!

Adele Revella

Love the change, David. You have been your brand for many years, and it's great that your images/words are in sync with the way you are perceived.

At least you realized from the beginning that you needed to use your middle name. That was a huge and prescient decision!

And my personal view on the decision to build your brand around a company or personal name is that entrepreneurs need to think about whether their goal is to build an organization or to become a thought leader. These are very different paths and branding is just one of many choices that is driven by that strategic goal.

So long typewriter guy ...

Keith Spiro

A timely change David. A great clean look built around what your business has become... David Meerman Scott, thought leader focused on helping your audience with Marketing & Sales strategies.

The new header on your email was the first thing I noticed.

Congrats.....and keep evolving!

David Meerman Scott

Thank you Adele -- I know you've been thinking about this issue in your own business and, rightly I think, have gone in the opposite direction to me.

Thanks Keith!

Cheryl Pickett

This is timely for me too. For at least the last few months, not only have I been reconsidering who I want to serve/what topic I want to focus on, but whether to move things back to one site under my name vs sites for a book series and another site for a different topic as well (the topics are not really related at all).

A lot of advice about creating sites and blogs says you need to narrow things down/focus on one topic for SEO and so visitors can clearly understand what you are about. And that makes total sense but having multiple sites is not easy to juggle, so I've really been feeling the need to simplify somehow.

As you said, not necessarily a right or wrong answer and I think that's where some fear comes in in making changes, not knowing what the results will be either way and potentially making a bad choice. Glad you added the part about business being iterative. If I can be comfortable with that, it will help a lot. Thanks for your perspective.

David Meerman Scott

Cheryl, I think your passion should always come first, not SEO considerations. Good luck with your decision making process.

Craig Badings

Hi David thanks for sharing this experience. I think there are a few things to consider. First, in your instance your personal brand name is so strong that it overrides the other brand names and therefore it is the right decision.

Second, having gone through this myself many years ago when I started my own PR company I had a definite exit strategy and took a conscious decision not to use my name as a result. I ended up calling it Rainmaker Public Relations and sure enough a few years later, sold to a much bigger brand. Using individual's names as a brand can be restrictive and sometimes awkward if the company grows, is sold and the original founder moves on.

David Meerman Scott

Craig, I think when you are building an asset that can be sold, such as Rainmaker Public Relations, it is clearly best to brand the company. Good for you to do it that way.

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