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January 07, 2014


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Allison Preston

I agree 100% David! You can't change human nature, no matter how much technology is introduced. People still have the same basic motivations and triggers. Nice insight.

David Meerman Scott

Thanks Allison!

Sonja Jefferson

Your contribution to our predictions post has really made me think David. I heard ad copywriting legend Dave Trott speak in London this year (see: http://thegateworldwide.com/london/2013/12/16/arse-backwards/). Learned a lot. On the theme of inspiration from the grand masters are there any other people, ideas, books you'd recommend? And thanks again for collaborating on our post.

David Meerman Scott

Thanks Sonja. I like checking out predictions! I'm always amazed at how spot on Seth Godin is. If you aren't already, you should read his books and blog.

Scott Lewis

We have so many great, innovative strategies and tools available for marketing but your point about human nature keeps everything "grounded" and should never be missed. A slight spin to this human nature strategy is to focus messaging, content, etc. on HELPING customers be successful. When I speak with other marketers, the conversation is usually centered around them needing something done but they don't have the expertise, time or budget to complete it. This applies to every market. Why not a human nature-based campaign, based around HELPING?

David Meerman Scott

Scott, good point. I think that online content, when written for buyers (and not a company's ego), does help.

Keith Jennings

I am very excited to follow your journey in 2014!

David Meerman Scott

Thanks Keith! You're a part of the journey and I appreciate that very much.

Thales Panagides

Absolutely agree with you David. Not that I have a crystal ball or anything but I've been telling everybody that, "the future is the past." They didn't quite get my point but it seems I'm not the only one who believes this now. Thanks for sharing your insights. Keep up the great work.


David, I love your blog. So much useful information, very helpful to me as a relatively new business developer, so thank you! Marketing tools change so quickly, it's difficult to keep up. But I agree with you and think it's of great importance to remember, people are people. Understanding how they work and what they respond to. Thanks, again!

David Meerman Scott

Thank you Marah

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