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January 21, 2014

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Dan Schawbel

I'm right there with you David. I receive all different types of pitches daily and some even have that same legal paragraph. It's crazy to think that you've been writing and speaking about this for a decade and companies still want to do things the same way. I think, and you've pointed this out before, that they are afraid of change.

Sam Relph

David,

Having received more than my fair share of unwanted press releases over the years I have to say, erm, wow. It's almost good it's so bad. In fact I'm chuckling to myself as I type this.

Thanks for sharing, you've made my day.

Sam.

David Meerman Scott

Dan, I pointed this out before but in the context of something else. It continues to happen which is so silly. Thanks for jumping in - hope you are well.

Joseph Ratliff

Maybe it's time for a "new" marketing / PR idea called:

Critical Thought Marketing

Defined as thinking about who, what, where, why, and how your marketing or PR piece is going to affect the audience it's being sent to / placed in front of.

Oh wait... that's PR 101. ;)

Jacob Gerber

I don't know if this is someone afraid of change as much as it is someone who is doing things on autopilot. It makes me wonder what stupid things I am doing on autopilot!

Joeldon

This is what happens when corporate lawyers exceed their expertise and think nothing of turning press releases into unenforceable legal contracts.

David Meerman Scott

I think Joeldon is probably right. The freakin lawyers probably insist on a disclaimer on all emails and naturally "all" emails include those from the PR dept.

Mike Unwalla

David,

For another example of corporate stupidity, put these phrases into your favourite search engine:
"You may not create a link to this website from another website or document without" "prior written consent"

Raul Colon

David,

Having worked for a Big 4 Accounting firm in their Information and Risk Management Practice (still don't know exactly what that meant) these are things that are put on a checklist as part of corporate policies.

The reality is that once you send an email that legal mumbo-jumbo is pretty much obsolete. What every they are trying to safeguard themselves with that paragraph they are pretty much already covered and in 98% of the times people don't read it much less pay attention.

Pretty funny that it was included in a press release.

Edward Smith

Wow, that is sad, but as other reader's have pointed out, far from uncommon. And how about all those press releases that come in with no contact information? Depending on what numbers you use, about 8-12 percent of them come in with no contact information, so in the rare event you do want to get more information, you can't. I coach small businesses how to do their own publicity and I steer my clients away from press releases. My clients find targeted, focused email pitches have much better results. And there are no distribution costs for email, so their cost effectiveness is huge. OK, thanks, Edward Smith.

Joeldon

David, yes and unfortunately if you were to send a note to the PR contact you probably would not get an acknowledgment via email. It's hard to type with handcuffs. And when the C-Suite demands to know the ROI of public relations, the PR folks can let the corporate attorneys respond. Sauce for the goose.

David Meerman Scott

Mike - amazing! That one is new to me.

Raul - Checklists... ugh.

Ron Carter

David:

Some novice sent out that press release. You are correct PR Pitch Stupidity.

Serge

Example of how it MUST NOT be.

At least it had a subject line...

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