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January 15, 2014


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Howard Margolis

This is so smart. Talking about branding and connection. LOVE IT!
Thank you for sharing.

David Meerman Scott

Howard. Yes it is!

Frank Averill

David, I was at the Business Mastery seminar this weekend. You were great, really opened my eyes to some new ideas and possibilities in marketing.
Thank you
Frank Averill
Averill Electric

David Meerman Scott

Thank you Frank! It was a terrific event. Glad that my ideas got you thinking.


Newsjacking can be and it actually is a great source of inspiration when there is no topics in mind. Add some creativity (connect this news to your content theme) and you'll get a perfect article.
Thanks for awesome samples!

Megan Casey

Those are hilarious and great examples of newsjacking, David. Thanks for sharing and getting my creative juices going for some campaigns I'm getting started on!

David Meerman Scott

Megan and Serge - Glad you enjoyed! What I love about newsjacking is it makes marketing fun! Good luck with your own newsjacking efforts


Did you also enjoyed the 7 forces of business mastery? Was Frank Kern there as well?

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