This holiday season, many thousands of companies did what is expected – interrupt us with inane greetings. Marketers spend time and money because, well, “aren't we supposed to send greetings to clients?”
The vast majority I received were a complete waste of time. Do you really want to open an email from, say, your credit card company wishing you a happy holiday? Or worse, how about those printed messages sent in the mail. Most just contribute to trash (or recycling) heaps.
In the holiday spirit, I’m refraining from calling out offenders by sharing any “worst” examples. You know who you are.