MARKETING AND SALES STRATEGIES
If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views.
I love the videos. Song number one is especially catchy. And it is a terrific early example of how social media can disrupt traditional companies operating under the old rules.
Last week at the MCT Marketing Summit in Istanbul, I finally met Dave! We had a great time talking about how far we’ve come in four short years.
Dave is been a busy man! Not only does he continue to be a touring musician, but he's also hit the speaking circuit to talk about how one person has power with social media. He’s got a book out titled United Breaks Guitars: The Power of One Voice in the Age of Social Media. And he’s got several startup companies too.
I interviewed Dave so I could share some of his current thinking with you.
To kick off the video, I show you how Dave opens his speeches. Very cool indeed.
Direct link to my interview with Dave on YouTube.
And here is how the famous guitar is now housed in an extra strong case.
What Dave says that companies are paralysed with what to do is quite a realistic view. That is because they don't let themselves be their own persona and in some case make some mistakes in social media. It's important to learn from that mistake and made a better experience for their customers.
I'm not sure if David's use of the term "doing a United" has or will become a household term, but in social media world, I imagine 9 in 10 know what it means.
Think of the continued fallout that kind of thing could do to the United brand and you have an ongoing reminder why it's vital to respect your customers in this day and age.
Here's a happier airline story :-)
Nice combination of good guitar play and strong marketing opinion=)
Anyway, I agree with the point that every client is crucial for your business today , because keeping one satisfied customer in will bring a hundred in future.
I think you will find this video helpful:
Powered by HubSpot