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December 10, 2013


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Alexandra Petean-Nicola

What Dave says that companies are paralysed with what to do is quite a realistic view. That is because they don't let themselves be their own persona and in some case make some mistakes in social media. It's important to learn from that mistake and made a better experience for their customers.

Stan Dubin

I'm not sure if David's use of the term "doing a United" has or will become a household term, but in social media world, I imagine 9 in 10 know what it means.

Think of the continued fallout that kind of thing could do to the United brand and you have an ongoing reminder why it's vital to respect your customers in this day and age.


Hi David,

Here's a happier airline story :-)



Nice combination of good guitar play and strong marketing opinion=)

Anyway, I agree with the point that every client is crucial for your business today , because keeping one satisfied customer in will bring a hundred in future.


I think you will find this video helpful:

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