I love the videos. Song number one is especially catchy. And it is a terrific early example of how social media can disrupt traditional companies operating under the old rules.
Last week at the MCT Marketing Summit in Istanbul, I finally met Dave! We had a great time talking about how far we’ve come in four short years.
Dave is been a busy man! Not only does he continue to be a touring musician, but he's also hit the speaking circuit to talk about how one person has power with social media. He’s got a book out titled United Breaks Guitars: The Power of One Voice in the Age of Social Media. And he’s got several startup companies too.
I interviewed Dave so I could share some of his current thinking with you.
To kick off the video, I show you how Dave opens his speeches. Very cool indeed.
And here is how the famous guitar is now housed in an extra strong case.