While many were daily drivers, some businesses used the cars as marketing.
Some had beautifully restored cars in front. These naturally drew tourists like me who wanted to check out the cars. Perhaps after snapping a photo, you might like to go into the shop or restaurant.
A few cars were piles of rubbish that hadn't run in years. If it weren’t a classic, you’d wonder why anyone kept it. These would win the junkiest award (if there were one) and also drew attention.
But what does having a crappy old car in front of your establishment say about your business?
I really liked the places like El Drugstore restaurant that had unique uses for their several cars. This place used the trunks of its two cars as planters and had the cars parked among the outdoor tables. Nice touch. So as you go in to inspect the car and maybe shoot a photo, you might end up looking at the menu. That’s exactly what I did and ended up eating there.
This post is about classic cars in Colonia, Uruguay. But of course, it is also about marketing. You have a choice: The best, the most unique, or the junkiest.