In the many hundreds of live music venues I’ve visited, getting a drink is the worst experience.
It’s loud making it tough to communicate. It’s dark. But the biggest problem is that there never seems to be enough bar staff. That means that thirsty patrons must jockey for position and try to make eye contact with bartenders. Some people wave tens or twenties in their hand. Some make their way to one end of the bar or the other, hoping that when the staffer moves, they will see.
It is one of the few places where the buyer-seller relationship is reversed. In a crowded bar, the buyer needs to work the angles to spend money.
Of course, understaffed bars mean that people don’t order as many rounds as they might if there was no hassle.
If I’m enjoying the show, I might take a few minutes to grab a drink. But not if it looks like I’ll be there for more than 5 minutes waiting. Multiplied by lots of people, that could be thousands of dollars lost per night in a crowded venue where people forgo drinks.
A better way
Last night I hit some of the live music spots in Nashville with my friend, HubSpot CEO Brian Halligan.