MARKETING AND SALES STRATEGIES

Marina quits her job via YouTube video

Posted by David Meerman Scott 06:10 AM on October 02, 2013

Eight and a half million views and counting in a bit over four days.

That’s how many people have watched Marina V. Shifrin’s An Interpretive Dance For My Boss Set To Kanye West's Gone, a video where she quits her job at a Taiwanese animation company.

Marina says: "I work for an awesome company that makes news videos. I have put my entire life into this job, but my boss only cares about quantity, how fast we write and how many views each video gets.

I believe it's more important to focus on the quality of the content. When you learn to improve this, the views will come. Here is a little video I made explaining my feelings."

Sure it is a risk to quit in this public way. The danger that it will backfire are enormous. Many potential future employers will think: “What will she do when she doesn’t want to work here anymore.”

However, Marina’s skills at generating attention will certainly be in demand by another organization. In her case the gamble works because the video is highly entertaining. And she has a personal site where potential employers can learn more about Marina V. Shifrin.

Thanks to Mark Amtower for pointing us to this awesome video.

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UPDATE: I missed it as I wrote this post, but two days after Marina's video, her employer posted a very clever video response: An Interpretive Dance From Next Media Animation Set To Kanye West's Gone. Thanks to J Craig Waller and Raul Colon for pointing us to the response.

David Meerman Scott

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