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September 11, 2013


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Muhammad Saad Khan

I was absolutely right last night when i see that tweet by Nokia that in the morning...i am going to see the first take by Sir. David Meerman Scott. The father of the term "NewsJacking".

David Meerman Scott

Thanks Muhammad - it was a great tweet(!!)

Jayant Parida

War of the mobiles collaboration with OS giants, technology wins. But the tech giant is watching silently :)


Truly awesome I have to say that it was very well played.


Its all a sales pitch people. He is selling you on what you want to hear or what he thinks you will believe. Its all an opinion, my advice is make your own.


Good work Nokia

How about some accidental Newsjacking? ;)

This picture was huge on the Weibo microblogging platform in China after the launch of the 5C. Nice free exposure for Crocs: http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2013/09/iPhone5c-crocs.jpg

And how small but growing Chinese smartphone brand Xiaomi became the default option in virtually every 5C story http://webershandwick.asia/apple-china-xiaomi/

John P. Wheeler

Haha! Well played Nokia! Well played!

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