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Well-played Nokia UK Newsjacking of Apple iPhone announcement

Nokia UK tweetNokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday.

This is a great example of newsjacking and as of this writing it has been retweeted nearly 30,000 times. Not bad for a small effort from @Nokia_UK, an organization with just 41,000 Twitter followers. This likely took little time and no money.

Newsjacking is the art of injecting your ideas into a breaking news story and generating tons of attention.

When you know the news is coming

Like the now famous Oreo Super Bowl example of newsjacking, this Nokia UK example is one where the company knew that the news was coming.

The Oreo team was prepared for something to happen at the Super Bowl. They weren’t sure what, of course, but their in-house and agency people were ready for action and when they power went out they acted. Fast.

Nokia UK was prepared for the Apple iPhone announcement timing, had their image ready, and then pushed the button at the right time.

While these examples where a company is prepared are certainly interesting, my favorite are those where the news is completely unexpected. Like Newsjacking a naked Prince Harry.

Thanks to Nick Allen for alerting us to this Nokia UK example.

Nokia UK image

David Meerman Scott

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