MARKETING AND SALES STRATEGIES

But I do not have enough time

Posted by David Meerman Scott 11:32 AM on August 27, 2013

It’s just an excuse for inaction.

“But I do not have enough time to start a blog.” (I’ve heard this one hundreds of times.)

“I’ve always wanted to write a book, but I do not have enough time.” (This one is a classic.)

“But I do not have enough time to exercise.” (Okay, then.)

Of course you have enough time! You just need to prioritize.

Hey, you know what? It’s totally cool to just say no to blogging, or writing a book, or starting an exercise routine, or any other of the many things you think you “should” do.

But if you really want to do something, it is really simple to find the time. What are you spending time on today that you could eliminate?

For example, stop watching television.

Were you the first to see Miley Cyrus twerking this week because you watched the VMAs live? Do you follow Game of Thrones or Downton Abbey? Do you catch all the Boston Red Sox games? Then you have time.

According to Nielsen, the average American spends 158 hours each month watching television(!!). That's 1,896 hours per year. Damn. That would be enough time for an awesome book. You want a six-pack? Exercise instead of watch TV.

It’s your choice. You can do anything you want.

David Meerman Scott

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