MARKETING AND SALES STRATEGIES

LeVar Burton on the intersection of education and technology

I had an opportunity to spend a few minutes with Emmy and Grammy award winning actor and entrepreneur LeVar Burton after a taping an episode of Bryan Elliott’s Behind the Brand show. It was a fun group that also included Mike Rowe from television’s Dirty Jobs.

LeVar Burton got his start at age 19 playing the young Kunta Kinte in the fabulously successful 1977 ABC television miniseries Roots. He also played Lt. Commander Geordi La Forge in Star Trek: The Next Generation and has appeared in many other movies and TV shows. He’s known to millions of kids as the host of the PBS children's program Reading Rainbow.

Like me, LeVar is also a supporter of the Astronaut Scholarship Program and Apollo space geek.

In this video interview, I ask about LeVar’s newest entrepreneurial venture: the new digital version of Reading Rainbow available on the iPad. LeVar is passionate about the intersection of education and technology. We also discuss social media - @levarburton has 1.7 million Twitter followers - and how social media can be used as a tool to reach mothers who might purchase the Reading Rainbow app for their kids. And I had to ask him about space exploration too!

Direct link to LeVar Burton on the intersection of education and technology on YouTube.

Thanks to Bryan Elliott for having me on the show. It was a fun day indeed.

Behind the Brand

David Meerman Scott

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