Building a fan base one download at a time

Pretty LightsToday, the EDM artist Pretty Lights dropped his newest album A Color Map of the Sun.

One way to get it is totally free from his site. If you're a music fan like me, check it out. In fact, many of his label's albums are free using this link.

Here's what he said this morning: A Color Map of the Sun has now officially been released! If you can, I encourage you to purchase a copy of the album digitally in iTunes or physically through, or at a local record store or download it at no cost below. Thank you to everyone who has supported PL by purchasing a copy of this record. I hope it is enjoyed!!! To see how this unique album was created, watch "The Making of" documentary HERE.

Building a fan base

So why make it free? To gain exposure, of course! If I recommended it, you probably wouldn't buy the album. If you heard a track in a dance club, you probably wouldn't buy the album. But you just might take a chance to download it for free and give it a listen.

And then maybe, like me, you'd buy a ticket to one of his many live shows. I caught him in Baltimore last month and it was a fun show with excellent music and a great light show as you can see from my Instagram below.

And then maybe you'd become a fan and talk Pretty Lights up on social media like I am here.

All because of a free download.

If you haven’t read it yet, my book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories is now completely free as a PDF (with no registration required) and on Kindle, iPad, Nook, and Kobo ebook readers.

In World Wide Rave, I talk about how organizations of all kinds can use free content to drive action.


Album cover via Pretty Lights site.
Live shot by David Meerman Scott.

David Meerman Scott

Subscribe to Email Updates