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July 30, 2013


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Joe Beaulaurier

LOL. It's like you're in my head. I just found myself dealing with this PR quandary. Nice to receive your timely advice.


I understand people are busy but thanks to those in Large organizations who have opened their doors I have been able to get traction on some of my efforts.

Funny thing is that if a big organization opens the doors to a blogger they usually become more loyal and might even focus more attention on the organization.

Like you I have been rejected by small business owners and had the doors opened in large companies.

At first I would get frustrated but later I realized I needed to use that energy to put the spotlight on those that opened the doors no matter what size.

Stan Dubin

And last time I checked, some of the small media get larger and larger and they usually have good memories.

Tom Borgman

David, I think you are describing the ugly dark side of Reverse Media Short-Shrifting!

(Inspired by you yourself who recently defined Reverse Shoplifting)


Its right, attention should be paid in equal manners, because if a media is small today he may become large some day, so you should be in his good books.

David Meerman Scott

Thanks for allt hese great comments. Glad to see that others have had the same success I have by working with emerging media.


You're so right that attention should be paid to every person of the media and not just the big guns. The larger corporations probably won't spend as much time making the story perfect because there are too many cooks in the kitchen. The smaller media outlets will probably spend more time and attention to every article they release. Thanks for the post.

Logo Design

Thanks for sharing your insight.A good media is that which doesn't take much time for the Q & A session.15-20 minutes are enough for all queries of any journal.


I'm glad to say that I know for a fact that you practice what you preach. Two years ago you lent me 15 minutes of your time for a great interview. Because of that interview, I managed to open the minds of major companies in my region to the importance of content marketing and the use of the internet as a major interactive customer platform. Since then I've been hired by a huge broadcasting company in Brazil to share with them my experience and knowlegde in the same area. My next goal is to bring you here personally, asap!

David Meerman Scott

Larissa - Wow. Great story and thanks for sharing. I'm glad I was able to help in a small way. I would love to come to Brazil soon!!

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