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May 14, 2013


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Tom Borgman

Very well-done and interesting approach to this topic David! I sent the link to my recently-graduated daughter who could use this for some inspiration. So I'm just making an educated guess that you've heard from folks who work at or speak for some of those "so many" companies that forbid employees to talk/engage via social networks with customers. I'm guessing the overwhelming reasons behind it are all about legal, employment at will, etc., issues? What, if any, push back do you respond with?? Just curious.

David Meerman Scott

Hi Tom. Thanks! I estimate that 25 percent of companies forbid employees from using social media like Facebook at work. My stat comes from many hundreds of discussions. Main reasons cited are legal & PR restrictions and those who say it is a distraction. However the biggest barrier is fear of the new and that comes from the top. David

Joseph Ratliff

"If you're able to communicate, you're able to realize that maybe your Government isn't telling the truth... and you might be able to do something about it." (approximate quote)


Great talk David.

David Meerman Scott

Thank you Joseph. To be honest, it took me a long time to realize that phrase and to pair it to the similar one I said about the printing press earlier in the talk.


Interesting talk. The Mars One project is another interesting project along the projects you mentioned. It will select a group of Mars colonists though a selection program which will be covered (and thereby funded) through mass media. It allready has over 80k applicants as we speak.

I think that providing people their "curiosity needs" will be a very important topic in communication, media and advertising in the years to come.
Thanks for sharing!

David Meerman Scott

Thank you Chris. Isn't it interesting how many people want to be a part of the Mars One project. It shows humanity's interest in exploring. Yes, I am fascinated by the intersection of exploring and communications.

Stan Dubin

I've had a question for many years that I haven't heard a good answer to: if we had the technology to go to the moon over fifty years ago, why have we not returned? Was it concluded that our few minutes on the surface gave us all the information we needed about our one and only moon?

There could and should be SO many fascinating discoveries to be made about our moon: the vast potential resources there; the perspective of viewing our earth and other parts of our solar system FROM the moon; can human life be sustained in ANY part of the moon's environment? Are settlements feasible? Can one Skype from the moon?

Kidding aside, many questions persist for me and probably millions of others. You being an Apollo geek, I would love to hear what you have to say on this.

David Meerman Scott

Stan, There are many more things to learn. For example, is there water at the lunar poles?

We never went back because it is very expensive and there was always something better to spend the money on. That's too bad. I predict that the Chinese or the Indians will get to the moon before we go back.

Tom Borgman

I was going to ask or bring up another point David about your talk in my post above but forgot...perhaps a case of being bi-lunar!!

So....on this subject of social media being forbidden at 25% (I am surprised it's that low actually): It always makes me scratch my head when I see study after study after survey that ask company strategy/marketing leaders what medium they see allocating much more time/$$ to in their customer engagement efforts these days. Guess what? Duh, it's social media. Seems like 25% are just speaking right out of their arse??

David Meerman Scott

Tom - Regarding all those studies, the question itself is wrong and fear based because they almost always ask about money allocation. So what they are measuring is *social media advertising* which is a very different thing than letting employees freely communicate at work on social media. Many companies do some Facebook ads, Twitter sponsored tweets, and advertising on YouTube and then check the box that they are active in social and will spend more next year but those very same companies forbid employees from using the communications tools on the job. That's what happens when you have advertising experts in charge of social engagement - they want to advertise.

Anne Sorensen

Fantastic David! Congrat's once again. Great to see you at TED! Loved the way you interwove your passions, 'audacious' Apollo and the communications revolution. Your recollections revived similar memories of that day in 1969. We also had a rickety TV trolley and were seated, cross-legged on the floor to watch the landing. :) Captivated. I also remember making a scrapbook and wanting to be an astronaut! :) The example of the 20,000 companies that worked together to make it all happen is the ultimate in collaboration and 'value co-creation', don't you think? Looking forward to more dmscott TED talks. Thanks! PS Am so envious you've met 7/12 of the Apollo astronauts. So cool!!


Fantastic, dude all you are shared your business. Great things share you here.

David Meerman Scott

Thank you Anne! The ability to mix passion with work is the ultimate in exciting. I sense you are doing that too. May thanks for your memories of Apollo - where were you then? I was in a New York suburban primary school.

Anne Sorensen

Hi David .. I was also at primary school :) .. in Hobart, Tasmania. Have you been down there? It's very pretty. A great time is around New Year to see all the maxi yachts arrive from the Sydney-Hobart! Next trip Downunder perhaps? :) Have a good day.

David Meerman Scott

Hey Anne. Ah, yes, Hobart! I was there about 15 years ago. Tasmania is magical.

Pheasant Hunting Kansas

Excellent presentation by David Meerman Scott. He brought up a lot of great memories about the heady days of the Apollo program and moon walks. I also liked how David related the excitement of the past with the power of new technology and communication methods.

André Duarte

Great presentation! I'm just thinking to reopen my blog because I really think that giving our opinion is really important and may work as a complement of our work since it can very easily show our vision.
Watching this video just made me sure about that, the only problem is the questions that come every single time I think to write a new post, questions like "Are people interested about this topic?", "This topic is only going to give a 5 or 10 lines article? Why should I post it?", and some others... Maybe that's what you said, that the barrier is fear.
Thanks! :)

David Meerman Scott

Andre - just write about what you are passionate about. You will find an audience.

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