The newsjacking success came because the bulk of the TechCrunch article talked about Sravish's post and BaaS Ecosystem Map infographic.
I connected with Joe to learn more about his newsjacking success so other B2B companies can be prepared when a similar news event happens in their marketplace.
"Newsjacking involves more than issuing a timely blog post, product placement, or press release," Joe says. "It also requires actively engaging with journalists and other influencers who are discussing the topic you wish to judo to your advantage."
When the Salesforce.com news broke, Sravish jumped into the discussions with a prominent tech journalist, industry analyst, and another CEO who were all discussing the Salesforce.com news.
"He became an active participant in the conversation, and in doing so shared his blog post," Joe says. "It was that exchange that ultimately led to the successful newsjack. My advice to others is all content - even something as time sensitive as a newsjacking post - requires a measure of hustle. It doesn't always get discovered on its own."
I love how Sravish was in real-time discussions himself. Frequently when a CEO jumps in, the credibility factor goes up and journalists pay more attention. But most CEOs are "too busy" and leave "that PR stuff" to staff.