Over the past week, the discovery by DNA testing of horsemeat in products sold as beef has been big news in Europe. The story broke in Ireland last month, spread quickly across Europe, and has resulted in products being pulled from supermarket shelves.
Into the furor jumps Mini with this clever ad: "Beef. With a lot of horses hidden in it."
This example from Mini is an ad, and therefore could have come from any number of companies.
For an organization associated with the news in some way, the best way to newsjack is by creating content such as a video or blog post.
When people are talking about something in the news, how can you inject your take? Can you get people to talk about you?