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January 11, 2013

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I feel so bad to listen about disaster. May god help you, help those of people who are the sufferer. So pathetic.

Raul

I see these attempts all the time! Sad part that in s ome places no matter how bad rhe news is people focus om what they are getting instead of being sensitive to the terrible news!

Next time I see something like this I will send your way so you can see where these type of approach has very little risk!

i don't agree or like this approach so it bothers me more when I see oeople sharing it!

David Meerman Scott

You're right, Raul. These things happen often. Thanks for jumping in.

Felix Lee

That was highly insensitive of them indeed. What made the people at SellItOnline think that was a good idea, I don't know. I agree that newsjacking can be a very effective marketing tool, but it has to be used properly.

Bruno Babic

Hi David, I am glad that you've chosen this subject for your blog post because insensitivity is one of the most common mistakes or traps that many inexperienced online business owners fall into because they are either not able to or don't want to regard their prospective customers or fans as human as they are.

In my opinion the consequences of this insensitivity are especially damaging or harmful on social media sites like facebook where the lack of the responsibility for leading a genuine social conversation quickly raises the dust and alarms on something negative going on.

And, the simple reason for the latter is because the human social interaction aspect of marketing used responsibly by genuine businesses is the key to a business communication success on facebook and similar social media platforms.

This is my 2 cents.

Thank you.

Bruno Babic

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