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December 27, 2012


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Larry Waight (@larrywaight)

In order to think outside of the box, you to have to break that box and that is what Seth Godin and David Meerman Scott have taught me. "The Icarus Deception" will be one of the first books I will read in 2013.

David Meerman Scott

Thanks Larry! You are already breaking boxes so I look forward to how high you will fly now!


Glad to know that you're also a backer! The Icarus Deception is definitely a read for those who feel that their job has stagnated.

Nick Simard

"The Icarus Deception" Already on my list. But never knew it will teach me to fly high.

Joseph Ratliff

David, you're one of four "thought leaders" I listen to and execute, every word.

I too was a backer for this project of Seth's (one of the other thought leaders I listen to). When I read the online version of Icarus Deception, as a person who "escaped" the rat race over a decade ago... the book took my understanding of creating art to a whole new level.

I pre-ordered all three books (Whatcha Gonna Do With That Duck and V is for Vulnerable also) on October 8th... long before the digital version came out.

That's how valuable I think Seth's thoughts are, IF someone is willing to execute on them (as I have many times).

But back to you David... I think that your book Newsjacking would be an excellent compliment to Icarus Deception, simply because it provides a nice blueprint for creating content that is relevant to news items in any category.

Thank you for that book David, and I can also highly recommend Icarus Deception to anyone who reads this post.

David Meerman Scott

Thank you Joseph for your kind words. I'm flattered that you use one of my books in the same sentence as one of Seth's!

John Kreiss

The best form of marketing is word of mouth. Seth just sold another book thanks to this recommendation from someone I trust.

David Meerman Scott

I hope you like it as much as I did, John.


Seth always have great books. Like you, I read all Seth Godin's books. I wish I can get the book as soon as possible. Permission Marketing changed my life as well.

Trevor Young

Hi David, I love it how Seth is always pushing the envelope, not just with his ideas around business and marketing generally but also in the publishing realm specifically. Only Seth could get away with publishing three books at once which he has done here!

I listened to an illuminating interview with him the other day (via The Rise to the Top) - http://www.therisetothetop.com/badass-blogger/seth-godin-most-revealing-interview-ever/ - in it Seth revealed several insights which helped me better understand how he thinks and why he does what he does. I highly recommend it!

Cheryl from BusinessChic

Oh man!

It's funny because I already use Icarus as a reason to not leave my safe job! That said I've had some really great people I admire spend their time telling me that I need to make the jump. It's at the point that I feel I'll be wasting all of our time if I don't. I'll be purchasing this book based on your review. Thanks and eek!

David Meerman Scott

Kent and Cheryl - I hope you enjoy the book as much as I did.

Trevor - Seth seems to be a step ahead of others (like you and me) who write and speak about generating attention for our businesses. What I like about his most recent work is that it has gone beyond pure marketing to be more about how to live a fulfilling business life in a changing world. I'll check out the audio!


Wow can't wait until my copy arrives. I'll be reading it as soon as it comes. I also read each and every Seth book. I had a chance to meet him a few months ago at a Google event and he's the motivation behind me launching my blog.


"I only wish this book had been available ten years ago when I was ready to fly."

Even for a young guy, I've learned that sometimes you actually can begin a life-changing process too early (before you're ready). However, when you finally get ready to make the change, it's never too late. So you most likely found the book at just the right time.


I have started a new project: http://projecticaro.blogspot.com.es
I hope you enjoy it


So you left a corporate job to 'discover your art' and it turned out to be online marketing? Wow. Inspirational. We need more crazy out-of-the-box dreamers like you.

Long Beach PC Expert

This could be the book most career people are looking for. Definitely on queue for reading this 2013! Thanks David!

Breean Miller

Great post. I recently started reading Seth's new book. But, it doesn't make me uncomfortable, it speaks directly to me!

I, too, must be a fanboy (fangirl?).

Love your work too, by the way :)

David Meerman Scott

Thank you Breean

Bookkeeping Services Caloundra

Seth Godin is a legend! No one can challenge and can inspire like him. Especially in the filed of marketing and entrepreneurship.

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