Inbound PR and a free Newsjacking book excerpt

Getting positive attention for your business via mainstream media is great! That's why organizations spend so much money on PR agencies and staffers.

But the old "outbound" approach - sending a press release or PR pitch to hundreds of journalists via email doesn't work so well in a world of instant communications.

Media outlets work at rapid pace, constantly striving to publish the most relevant and newsworthy content. The new way to reach members of the media uses "inbound" PR - creating content that journalists are looking for as they write breaking news stories.

Newsjacking

Regular readers of my blog know I call this approach Newsjacking which is the subject of my most recent book.

I've teamed up with HubSpot (I'm on the HubSpot advisory board) to offer a free excerpt of Newsjacking.

I'm also holding a Twitter chat about Newsjacking Thursday December 20 at 2:00 pm ET. You can join me by using the hashtag for the chat - #inboundchat.

If you haven't read my Newsjacking book, here is an opportunity to download a free excerpt. Learn how to transform your PR from outbound to inbound.

Comments

[MikeSigers]

I find it ironic that the fellow that gained his fame by giving away his works for free would partner with the one company that asks for WAY TOO MUCH info before they will allow you to download a piece of free content!

Of course, I always point out and say the things that everybody is thinking, but nobody else will say ;-)

[David Meerman Scott]

Mike - My relationship with HubSpot is a good one despite the fact that we disagree on the use of gated content. It's not ironic to disagree nor is it ironic to work with people who have different outlooks than your own.

You're flattering yourself by assuming that nobody else would say that.

In fact Mike Volpe, HubSpot CMO have debated the issue a number of times including here on my blog "DEBATE: Totally free content vs. requiring registration" http://www.webinknow.com/2011/01/debate-totally-free-content-vs-requiring-registration.html

[MikeSigers]

My mistake, David, was to flatter you by visiting and by leaving the only comment on the post.

You know, the ol' time, effort and attention thang.

But I won't make that mistake again.

#insulted

[David Meerman Scott]

Sorry you feel that way, Mike. I apologize if I insulted you, but it wasn't intentional.

[IT development company]

I have been joined on Twitter and regularly read your post and get lot of information, so thanks to share