Last month I was a panelist in a session called Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.
Our ringmaster Scott Kirsner just posted the full audio from the session on his Boston Globe Innovation Economy blog. If you find yourself with a little time during this quiet holiday period, the audio from this session contains 35 valuable nuggets of wisdom from the panel.
As Scott says: "Our goal was to capture advice from everyone in the room about how entrepreneurs can build relationships with reporters / bloggers / TV producers, and how to successfully pitch story ideas to them."
Joining me as panelists were Kate Castle VP Marketing at Flybridge Capital Partners; Dave Balter founder and CEO of BzzAgent; Laura Fitton, HubSpot's Inbound Marketing Evangelist; and Matt Lauzon who co-founded Gemvara.
I previously blogged about the panel here, but at that time did not have the audio.
Photo courtesy of Scott Kirsner.
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Getting coverage from traditional media outfits is a great way of promoting your business offline. It can ramp up your online presence as well if done properly.
Posted by: MicroSourcing | December 27, 2012 at 01:00 AM
I think this is an important area for any marketing person to grasp and understand correctly. Relationships are an important ingredient to web marketing. At first it might not seem that way but the really great links can usually occur from a more personal touch.
Posted by: Maciej @ Brandignity | December 27, 2012 at 03:24 PM
It's very crucial to understand marketing before proceeding with it. Thanks for the great post and sharing these wonderful tips.
Posted by: Carmem | December 27, 2012 at 06:26 PM
Thanks for the audio but I had been waiting for 30 minutes, it didn't load.
Posted by: Kent | December 28, 2012 at 07:18 AM
Sorry Kent. Don't know how I can help since it is hosted at the Boston Globe site.
Posted by: David Meerman Scott | December 28, 2012 at 11:13 AM
Adding media coverage to any business can be quite expensive. For someone who is starting what is your suggestion?
Posted by: Ivette | December 29, 2012 at 11:09 AM
Ivette create and publish great content on the web.
Posted by: David Meerman Scott | December 30, 2012 at 06:24 AM
Great info, especially for this marketer whose background is NOT in PR. Is there a transcript available? Thanks.
Posted by: JeanneBrown | January 02, 2013 at 12:52 PM
You can get advice on getting media coverage for your business with help of the post here. Good post
Posted by: RES | January 11, 2013 at 05:25 AM
Just in time for a client who needs PR but couldn’t afford the “enchilada”. Thanks much.
Posted by: timeline facebook developers | January 30, 2013 at 12:52 AM
Congratulations posting. Very relevant and cohesive.
Posted by: Imóveis no Lourdes | February 28, 2013 at 02:33 PM