MARKETING AND SALES STRATEGIES
Last month I was a panelist in a session called Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.
Our ringmaster Scott Kirsner just posted the full audio from the session on his Boston Globe Innovation Economy blog. If you find yourself with a little time during this quiet holiday period, the audio from this session contains 35 valuable nuggets of wisdom from the panel.
As Scott says: "Our goal was to capture advice from everyone in the room about how entrepreneurs can build relationships with reporters / bloggers / TV producers, and how to successfully pitch story ideas to them."
Joining me as panelists were Kate Castle VP Marketing at Flybridge Capital Partners; Dave Balter founder and CEO of BzzAgent; Laura Fitton, HubSpot's Inbound Marketing Evangelist; and Matt Lauzon who co-founded Gemvara.
I previously blogged about the panel here, but at that time did not have the audio.
Photo courtesy of Scott Kirsner.
Getting coverage from traditional media outfits is a great way of promoting your business offline. It can ramp up your online presence as well if done properly.
I think this is an important area for any marketing person to grasp and understand correctly. Relationships are an important ingredient to web marketing. At first it might not seem that way but the really great links can usually occur from a more personal touch.
It's very crucial to understand marketing before proceeding with it. Thanks for the great post and sharing these wonderful tips.
Thanks for the audio but I had been waiting for 30 minutes, it didn't load.
Sorry Kent. Don't know how I can help since it is hosted at the Boston Globe site.
Adding media coverage to any business can be quite expensive. For someone who is starting what is your suggestion?
Ivette create and publish great content on the web.
Great info, especially for this marketer whose background is NOT in PR. Is there a transcript available? Thanks.
You can get advice on getting media coverage for your business with help of the post here. Good post
Just in time for a client who needs PR but couldn’t afford the “enchilada”. Thanks much.
Congratulations posting. Very relevant and cohesive.
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