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November 15, 2012


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Remco Janssen

Hi David, great you have picked up this story. I read it somewhere else (PR Daily I presume) and wanted to ping you, but I forgot. My bad. If I had a say in it, I would love to learn more and 'dispatch' you to Seattle to cover this story! Branded journalism, FTW! I'll bet more of your regular readers would too, right?


I think so many organizations want to be so serious that they fall into nobody wanting to read what they wrote.

This is a good example on how you can cover a serious subject with humor and getting your point across!

David Meerman Scott

Remco - I learned about it from an AP story. Interesting how here in the US marijuana laws seem to be getting more lax while in the Netherlands the laws seem to be getting more strict.

Rj_c - exactly! And it comes from the police!

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No. Officers and detectives will not participate in an investigation of anything that’s not prohibited by state law.

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Hi David, I'm Eric. This's really a good example on how to apply humor to educate people. This must be more effective than the ordinary method :)

Adele Revella

Great post David, and remember, you've got a friend who lives near Seattle and would love to have you visit. I hear that it will be more fun if you visit after December 6.

David Meerman Scott

Hi Adele, Yukari and I will make it to Friday Harbor one day!


Hi my friend! I wish to say that this post is awesome, nice written and come with almost all significant infos. I’d like to see extra posts like this .

Mary McNeight

And if you come to Seattle, you can visit Service Dog Academy! Im still holding out hope for NewsJacking on audio book. :)

Raving Fan #7
Mary McNeight, CPDT-KA, CCS, BGS
Director of Training and Behavior
Service Dog Academy - www.servicedogacademy.com

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