I always want to poke around when I'm in a city for the first time. So when the good people at Free Sofia Tour tweeted me, I knew I had to be on their tour.
I love how Free Sofia Tour embraces social media while the other tour operators use traditional marketing. I see the other guys' brochures in the hotel lobby. They have ads at the airport and in the tourist magazines. Free Sofia Tour uses social media including Facebook, Twitter, and good old-fashioned word of mouth. I first heard of Free Sofia Tour from Ovanes Ovanessian at Web and Events, who organized my Masterclass.
Free Sofia Tour relies on volunteer guides like Ina Paunova who showed me, Samuel Bredl, and one other person around Sofia. Talk about social media—both Sam and Ina were booked for my Masterclass.
They rely on donations from their guests to support the organization.
I just love how this organization works. If you're social, it’s easy to find them. They make you feel welcome, and follow up after the tour.