For the past several days, I have been in Sofia, Bulgaria where I delivered a full day New Marketing Masterclass.
I love how Free Sofia Tour embraces social media while the other tour operators use traditional marketing. I see the other guys' brochures in the hotel lobby. They have ads at the airport and in the tourist magazines. Free Sofia Tour uses social media including Facebook, Twitter, and good old-fashioned word of mouth. I first heard of Free Sofia Tour from Ovanes Ovanessian at Web and Events, who organized my Masterclass.
They rely on donations from their guests to support the organization.
I just love how this organization works. If you're social, it’s easy to find them. They make you feel welcome, and follow up after the tour.
It’s not just me. Free Sofia Tour is ranked the number one activity to do in Sofia on Trip Advisor with 188 "excellent" ratings out of 200.
In a world of commercialism (think the Big Bus Tours that operate in many cities), sometimes the personal approach works best.
Photo of Ina Paunova by David Meerman Scott