MARKETING AND SALES STRATEGIES

Full video of my Inbound 2012 keynote featuring Cyndi Lauper

Inbound rocksSeveral months ago I kicked off HubSpot's Inbound 2012 conference in Boston with a keynote titled "Inbound Now" detailing how to get found as people search for products and services on the Web and mobile devices like Androids and iPads. The video of the talk is now available.

The presentation to 2,500+ entrepreneurs and marketing professionals focused on the 4 ways to create the information that search engines rank highly and that people share on social networks like Twitter, Facebook, and LinkedIn.

Featuring Q&A with and a live performance by Cyndi Lauper!

Being a live music geek, I played off the conference theme Inbound Rocks to use music examples - including the Grateful Dead, Amanda Palmer, the Avett Brothers, STS9, and Cyndi Lauper - throughout the talk and was thrilled to interview Cyndi live on stage.

Direct link to David Meerman Scott keynotes Inbound 2012 featuring Cyndi Lauper on Vimeo.

At about 7:45 is a one-minute video interview I did with Amanda Palmer. Amanda talks about how she engages with her fans on social networks. Amanda crowdsourced the funding of her latest album on Kickstarter in what is the most successful music funding effort in Kickstarter history.

At about 31:50 I go into the audience to show how the Grateful Dead engaged fans. I find out how many people are Grateful Dead fans and who in the audience has attended multiple Dead shows. This is to prove the "true fans come back for more & spend lots of money" idea. In 2,500-person audience, about 100 had seen the band live. About 10 had seen more than 50 shows. Three over 100 shows and the most was 173 times.

At about 40:30 I interview Cyndi Lauper live. We talk about how she stays relevant and engages with fans through social media. First thing out of Cyndi's mouth (after she compared our shirts): "I stopped listening to the record company."

And at 45:30 Cyndi and her band did a killer live performance of "Crossroads." Her band featured blues harmonica legend Charlie Musselwhite.

David Meerman Scott

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