Several months ago I kicked off HubSpot's Inbound 2012 conference in Boston with a keynote titled "Inbound Now" detailing how to get found as people search for products and services on the Web and mobile devices like Androids and iPads. The video of the talk is now available.
The presentation to 2,500+ entrepreneurs and marketing professionals focused on the 4 ways to create the information that search engines rank highly and that people share on social networks like Twitter, Facebook, and LinkedIn.
Featuring Q&A with and a live performance by Cyndi Lauper!
Being a live music geek, I played off the conference theme Inbound Rocks to use music examples - including the Grateful Dead, Amanda Palmer, the Avett Brothers, STS9, and Cyndi Lauper - throughout the talk and was thrilled to interview Cyndi live on stage.
Direct link to David Meerman Scott keynotes Inbound 2012 featuring Cyndi Lauper on Vimeo.
At about 7:45 is a one-minute video interview I did with Amanda Palmer. Amanda talks about how she engages with her fans on social networks. Amanda crowdsourced the funding of her latest album on Kickstarter in what is the most successful music funding effort in Kickstarter history.
At about 31:50 I go into the audience to show how the Grateful Dead engaged fans. I find out how many people are Grateful Dead fans and who in the audience has attended multiple Dead shows. This is to prove the "true fans come back for more & spend lots of money" idea. In 2,500-person audience, about 100 had seen the band live. About 10 had seen more than 50 shows. Three over 100 shows and the most was 173 times.
At about 40:30 I interview Cyndi Lauper live. We talk about how she stays relevant and engages with fans through social media. First thing out of Cyndi's mouth (after she compared our shirts): "I stopped listening to the record company."
And at 45:30 Cyndi and her band did a killer live performance of "Crossroads." Her band featured blues harmonica legend Charlie Musselwhite.
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Great talk David. Love the link between Real Time and with the stories. When you getting to the UK?
Regards
Julian
Posted by: Julian Summerhayes | November 29, 2012 at 01:04 PM
Does David really read these comments? Respectfully, Eric
Posted by: Eric Schultz | November 29, 2012 at 01:32 PM
Thank you Julian. No plans for the UK right now, but here is my calendar so you can see where I am http://www.davidmeermanscott.com/events-calendar/
Eric - um, Yup.
Posted by: David Meerman Scott | November 29, 2012 at 03:11 PM
You lucky, lucky, b-- :) Saw Cyndi with Musselwhite at the beginning of the year.
Posted by: JIm Stewart | November 29, 2012 at 10:50 PM
:) Very cool David. Thanks for sharing this. Cyndi is unique - a brilliant artist. (This was my small post after her seeing her again a little while ago:
http://marketingisus.com.au/business-evolution-marketing-strategy-lessons-from-cyn/ ) Have a great weekend. PS Did you see Eric Clapton joined The Stones on stage in the UK? They must be heading your way (lucky you!) Have a great weekend.
Posted by: Anne Sorensen | November 30, 2012 at 02:06 AM
... have you seen this one? :)
http://youtu.be/OGOMWggKgew
Posted by: Anne Sorensen | November 30, 2012 at 02:07 AM
Anne and Jim - it was really great. Anne - thanks so much for that interview link! She was hysterical on Letterman! And great post too.
Posted by: David Meerman Scott | November 30, 2012 at 07:11 AM
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Posted by: Regan Hsu | December 04, 2012 at 05:29 AM