« Biggest, Fastest, Tallest: Marketing with superlatives | Main | Kolkata Traffic Police uses Facebook for real-time citizen communications »

October 04, 2012


Feed You can follow this conversation by subscribing to the comment feed for this post.

Michael Unan

... and then you post this on your blog, someone I follow on Twitter tweets your article, I re-tweet it and then add your RSS feed to my reader, I follow you on Twitter, like you on FB, etc. etc.,

What a great example of the circle-of-social-media .. thanks for sharing.


David Meerman Scott

Michael -- Exactly! And maybe someone reading this is planning a trip to Calcutta!

Ian Brodie

A year or so ago when I tweeted I'd just eaten in Wahaca the mexican restaurant in London, they tweeted me back checking if I'd had a good time and asking what I'd eaten. When I answered back they replied again - complimenting my choice if I remember rightly.

They didn't have to make an offer or do anything. Just tweeting me back with a human response within an hour of my tweet made me feel rather good about them.


Web Application Development

I, too, was not the biggest fan of FourSquare when I first signed up. I'm not a fan of the world knowing my every move. Now, I religiously use the app for reviews and explore. I've even used it to reference when/where I've been somewhere before as my memory fails. Heading to a new city or a repeat city, check-ins serve as a memory bank for the next visit.

Colin Warwick

Here's the trouble. Most of us doing this are doing it because it's right, not because we get brownie points from the high-ups. We're basically doing "new rules" on our own time. There are so many potential sites out there to curate and only a limited amount of time. How to focus? For my business, I can see ROI with search, blogging, and LinkedIn. I don't see value in Foursquare, Facebook, and Twitter. And don't even get me started on Pinterest... I guess you have to pick your battles... and your audience... Cheers!

Anton Koekemoer

Hi David,

Great post – Thanks for sharing your experience with us. And couldn’t agree more – One would think with the amount of marketing that a lot of businesses and hotels do they would at least value real-time engagement with their customers , not to mention building relationships and a bigger potential for return business due to customer satisfaction and engagement.


If you are in need, it is a great real time connection. If you are not in need, then the message becomes an annoying and interrupted message.


I have coached and help some of my clients in the Restaurant and hotel Industry to engage more.

Some bloggers had even written about one of the restaurants I worked along with and just by commenting on the blog the person was so grateful and became a regular.

Replying back as a business is one of the most critical aspects of online engagement.

Web Application Developer

Imagine for a moment if you tried that trick in your off-line business. Let’s say, you put a sign in your shop window saying “Free Newspapers today” but when you have attracted the customer into your store you tell them that in fact the “free” newspaper comes with a Latte costing €4.

Tools for Web Designers

People today are very attach to any social media sites and it's common that most hotels and restaurants engage this way.


I am from India and trust me very few hotels does this kind of favor. Infact I have never experience such stuff. Let me try this next time I travel and stay in these hotels.

The comments to this entry are closed.


Your email address:

Powered by FeedBlitz

follow me

David Meerman Scott books

I want to speak at your next event!


David Meerman Scott e-books

David's iPhone and iPad apps

Blog powered by Typepad
Member since 12/2004