MARKETING AND SALES STRATEGIES

Twitter launches header photos. Time to add yours.

Posted by David Meerman Scott 02:25 AM on September 21, 2012

This week Twitter launched an important new feature: the ability to add a header photo to your profile.

As usual, HubSpot was on top of the news in real-time and quickly wrote this "how to" post: Twitter Rolls Out Cover Photos: How to Add Yours Today.

Twitter DMS headerI conferred with my go-to designer Doug Eymer on what I could do with mine and updated my @dmscott Twitter profile page in just a few minutes.

Facebook has had a feature like this for some time, so the concept is not new. But I'm surprised at how few people use it.

A header photo is a great way to show your personal brand.

Don't try to sell

I suspect many sales & marketing types will add an advertising message to this real estate. I'd recommend resisting this tendency. Adding your messages or heavy-handed branding to the header, in my opinion, detracts. Sure, I could have used an image of, say, all my book covers for my cover. Instead I chose an image I really like of me speaking at the NAMM conference earlier this year shot by Jay Blakesberg earlier this year.

Your header photo will show up on your Twitter web page as well as on mobile devices. On my iPhone, it looks fantastic, greatly adding to my personal branding.

Time to add your header photo, don't you think?

If you're inclined, please leave a comment with a link to yours so we can see some examples.

David Meerman Scott

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