MARKETING AND SALES STRATEGIES

Look at how far Marketing & PR has come and consider where we are going

NetscapeIn early 1995, while living in Hong Kong, I received a floppy disk copy of Netscape Navigator version 1.0 and with my dial up connection got onto the Web. Being a collector (my family might say “pack rat”) I saved the disk.

I remember that time well because zero percent of my marketing and PR colleagues were online. At the time, nobody was tracking the number of Internet users, but IDC says it grew to 16 million by December 1995.

A few years later I created my first personal site and soon after started sending search engine optimized press releases for lead generation on behalf of NewsEdge, the company I was employed by at the time. Reaching people when they were looking for what we had to offer was like magic.

Marketing and PR today

IDC says there are over 2 billion Internet users in 2012.

Consider what we can do today with a smartphone such as an iPhone, fewer than two decades after Netscape 1.0. We can instantly reach anyone on the planet by creating real-time content such as video. Amazing.

The future

We're making up the rules now for what the future holds. Imagine the progress over the next decade or two? Incredible.

I'm bullish on marketing and public relations in the years to come. Not only is it easier to reach buyers than at any time in the past, it's also more fun.

David Meerman Scott

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