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May 29, 2012


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Seth Godin

Actually, Seth Godin (at least this Seth Godin) says that if you receive email that feels like spam, it's spam.

Permission Marketing is keeping a promise. Your concern is that this feels like BREAKING a promise about what to expect, hence no permission.

David Meerman Scott

Seth, you're right of course. This felt like spam to me and like breaking a promise.

And it didn't matter which candidate PW were promoting. I would have felt exactly the same had it been a Romney ad. It was the promise that was broken.

Many thanks for what you do.



- Award winning website teaches children to read with phonics. Fun, interactive phonics activities for Preschool, kindergarten, first grade and second grade.

home made energy

I strongly agree that religion and politics should not be mixed with marketing simply because a lot of people tend to have strong opinions about these topics. I think light topics that spark awareness should be the way to go.

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