MARKETING AND SALES STRATEGIES

My keynote at the 2012 NAMM show now freely available

NAMM-Show-2012I delivered a keynote presentation at The NAMM Show on January 20, 2012 in Anaheim, CA. The NAMM Show is one of the largest music product trade shows in the world, founded in 1901

My interactive presentation to 1,287 audience members (people were scanned as they entered so we know exactly how many were there) was titled Real-Time Marketing & PR and was based on my bestselling book of the same title. I show how to instantly engage your Market, connect with customers, and create products that grow your business now.

Direct link to the speech on Vimeo.

Here's the NAMM post about my speech.

It is an honor to be able to work such an awesome stage with such an enthusiastic audience! I appreciate the gift I am given every time I am asked to speak.

Make it free

Several things important things come to mind about this video: 1) I am releasing it freely on the Web and 2) NAMM is offering it freely on their site. So many speakers want to control their content and not allow people to see the video. "I’m a paid speaker," many speakers say. "Why should I give away my speech?"

Conference organizers are reluctant to give away content for fear that people won't buy a ticket for next year’s event if they can count on the content being available.

Content drives action.

Get your valuable content out there where people will find it in search engines and will share it via their networks.

David Meerman Scott

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