Late last week, Obama for America (President Obama's reelection operation) released a 17-minute film called The Road We've Traveled.
It's interesting timing for this content marketing effort because the Republican challengers for the nomination are locked into a protracted battle that is unlikely to be decided until this summer.
The film is worth a look because it is classic content marketing. It is an excellent example of using video to tell a story.
As regular readers of my blog may recall, I love looking at US presidential campaigns as case studies in marketing that can be applied by all sorts of organizations. This is not a political blog, nor am I supporting a particular candidate by highlighting what they are up to.
The Road We've Travelled is directed by Davis Guggenheim and narrated by Tom Hanks. It gives an inside look at some of the decisions President Obama made and featues interviews with President Bill Clinton, Vice President Joe Biden, Mayor Rahm Emanuel, Elizabeth Warren, David Axelrod, and others.
Using video to tell a story
No matter what sort of organization you're part of, a short film featuring interviews is a great form of content marketing. It works for companies, educational institutions, rock bands, nonprofits, individuals, and, well, any organization.