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March 14, 2012


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write my thesis

Hi-tech progress goes mutch faster than i can read...

Dragan Mestrovic

The knowledge of the world increases every second and I think it is very challenging to keep up with this development with a printed publication.

Colin Warwick

Wow! Rite of passage indeed. I hope Wikipedia has a good disaster recovery backup! Also I pity an archaeologist 4,000 years from now trying to decipher the magnetic domains on an unearthed hard disk drive. It will make Ventris and Chadwick's decipherment of Linear B look like child's play!

Anne Sorensen

Thanks David. Whilst a little nostalgic for E Britannica, am so excited about the new era they're now entering. The technology has transformed the marketing landscape as you indicated way back in 2002 --because it changed our customers' behavior.

Great post! And big congratulations on your ten year anniversary! Cheers!


it is amazing how fast things are growing now a days it is so hard to keep up with technology.

David Meerman Scott

Anne - thanks for your support over the years. I appreciate having a kindred spirit in Australia.

Dragan & Andrew - Yes. It is amazing how quickly we've come this far!

Colin - Yeah, good point.

Kelly LeVoyer, SAS

Good reminders, David. What we continue to debate in B2B is whether C-level are going entirely digital in their consumption of info. Just heard a well-known speaker the other day qualify the digital trend with "except for C-level, of course, that's still a print message." Your/others' thoughts? Research that reconciles this point?

Tony Faustino

David, this event further reinforces what both you and Seth Godin previously discussed about an actual physical copy of a book when Seth introduced The Domino Project. Those physical copies move to the role of "gifts," "keepsakes," or "limited-edition souvenirs."

As an example, physical books I've purchased from Amazon in the past 4 weeks serve those purposes ONLY. Everything else that I study and read is downloaded on my Kindle. Your latest success with the digital-only release of Newsjacking is a perfect example.

Furthermore, I purchased Seth's Purple Cow in physical form because I'm afraid I won't be able to get one in the near future. Same thing goes for Poke the Box, We Are All Weird, and your New Rules of Social Media Series entrant Go Mobile. These serve the role of "keepsakes" for me.

What will be interesting to see is which consumer platforms win out (but that's a separate blog post). Because, we're past the point of "content is king." It's now which digital consumer platform(s) will be king and how companies adapt in monetizing their content for those specific consumer platforms (i.e., iPad-specific, smartphone-specific, etc.)

David Meerman Scott

Kelly - That speaker you heard is dead wrong. Everyone uses the web today as their primary tool of communication. Here is some old research (2009). I'm sure there is something newer out there. http://images.forbes.com/forbesinsights/StudyPDFs/DigitalCsuite.pdf

Tony - Yes. I should say that I am not suggesting that print is going away. It is not. I still have very healthy sales of my print books. And I subscribe to the daily print Boston Globe and a bunch of print magazines. But the ways people use digital information continues to increase.


David, while I agree that digital is a preferred medium, I for one have ramped up my direct mail with huge success.

I have taken to mailing every patient that has been in my office in the last year a monthly newsletter. It has been a huge success. When I was emailing the same newsletter it was barely registering. Why?

I believe it is competition. Think about how many emails you get a day vs how many pieces of direct mail you get. Quite simply, I have less competition in the mailbox than I do in the inbox.

David Meerman Scott

Kevin - interesting point. You're sort of going retro. It's like sending a personally hand written email after a job interview.

FB Apps

The main feature of the information revolution is the growing economic, social and technological role of information.

Banners oklahoma city

These kind of post are always inspiring and I prefer to read quality content so I happy to find many good point here in the post, writing is simply great, thank you for the post.

Colin Warwick

Here's an interesting visualization if Wikipedia was ever printed...


In August 2010 it would have taken over 2,500 Britannia-sized volumes!



great post very interesting thank you for all the information.

Roy Harryman

David, again you provide great information and context. Anecdotes like this help us explain what we do and why.

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