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March 05, 2012


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Steve Jones

I would, and do, chose flights based on the plane... and entirely for the comfort reason you cite. But price does play a role if the difference is dramatic.

Btw your Boeing Dreamliner analogy really could be applied any business. Great businesses create things that are great from the customer's perspective. Nothing matters as much as the customer experince. Boeing seems to know it. Apple knows it. When you create something that the customer gets passionate about, you win.

David Meerman Scott

Steve, thanks for jumping in.

The interesting difference with the Boeing example here vs. what you talk about with Apple is that you and I are not the Boeing customer - the airlines are. So there is a degree of separation between the customer - Japan Airlines say - and the passenger.

So is the experience I have on a 787 Dreamliner reflective of JAL? Or Boeing? Or both?

Greg Digneo


It's interesting to hear talk about choosing a flight based on the plane.

I think in the beginning, passengers will be eager try out the Dreamliner.

The dimming windows are cool, and I believe the overhead LED's can help with jet lag. I really like that they are making a plane less turbulent. It's a huge pain point when people fly.

But I notice that there is very little talk in the video about leg room. I suspect that's because Boeing can't control the amount of seats the airline crams onto the plane. And I know quite a few people who won't fly Continental for fear that they're going to get stuck with bad on board entertainment.

I like what Boeing is attempting to do. But in the long run, the average person is going to continue to choose flights based on the airline service, convenience of the flight, and price.

Colin Warwick

I think the choice by aircraft type and schedule are connected. Here's what Boeing has to say:


" Point-to-Point Travel Enabled

The mission capability of the 787 Dreamliner also provides an environmental
advantage, allowing airlines to offer more direct flights connecting mid-sized cities.
While today’s larger wide body airplanes have the range to accomplish such missions,
they are too large to operate economically on routes between mid-sized cities. The
mid-sized 787, however, can operate quite efficiently between such cities, eliminating
the need for additional takeoffs and landings."

This is Dreamliner's killer app. It lets carriers get out of the hub and spoke mentality that adds a two-hours layover in Chicago or Dulles that no-one wants. I hope to get on JAL and Dreamliner next time I travel from Logan to Narita!


seems a flock of breakthroughs-
Boeing forward!

Aloha from Honolulu
Comfort Spiral



I'd say schedule remains #1, no amount of onboard comfort (once you get past a certain threshold of course) can make up for the discomfort of a stop-over. If schedules are similar, then comfort becomes a key consideration, but as others have said Boeing has little control over it. If I'm reading or sleeping on a plane, I put greater emphasis on the seat than on the windows or the ceiling height, and the seat (including leg room) depends on the airline.

As a long-term strategy I think Boeing is on the right track, if they don't have consumer (flyer) demand for their product over another, then they will be commoditized. But it will be a long struggle to achieve traction with most passengers.


It looks amazing! I heard also the interior is spacious. Hope there will be any more pictures of that coming soon.
My opinion is that rare people would fly with a company just because a plane. Maybe at the begining.

David Meerman Scott

Greg -- The choice of seating supplier and the choice of how far apart to make legroom is completely up to the airline and Boeing has no say. The 787 Dreamliner can seat as many as 300 people according to Boeing, but Japan Airlines is flying with a 186 seat configuration from Boston to Tokyo so that means decent legroom.

Colin - Exactly. It means Boston can have nonstop service to Asia for the first time.

Gerard - I think you are right about layovers particularly long ones. When I flew to Bahrain from Boston a few months ago, I had to wait for 7 hours in Frankfurt which was dreadful. Give me a nonstop any day.

Skipper - tons of photos on the web if you search.

David Keith Daniels

It's a beautiful plane. As a fellow frequent flyer I agree with you. I choose schedule and comfort as a priority. And a word of caution to our domestic (USA) airlines: the Asian airlines blow you guys away in comfort and service.

Greg Digneo

Thanks for the clarification David. I think it goes to my point. If I'm flying from Tokyo to San Francisco, I'll take the service that offers me the most legroom, regardless of the plane.

Peter Scazzer

The image of the turbine seems moving. It will be a great experience riding on that giant plane.

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