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February 26, 2012


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Two great commercials tonight during the academy awards that didn't say anything about the product features. Diet coke and Johnson and Johnson.

David Meerman Scott

Damn. I missed them. I'll look them up online.

Anne Sorensen

Hi David! Love these. Coincidentally, was just reading about viral ads (http://hbr.org/2012/03/the-new-science-of-viral-ads/ar/1?referral=00060) (registration gateway)... ... They mention this one (from 2009) http://www.youtube.com/watch?v=XQcVllWpwGs .. highlighting surprise ..and unobtrusive but still frequent brand mentions. (and viewed 51 million times! :) )

Jim Campbell

Subtle is best. Do things well and be patient. People will appreciate you for that!!

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