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January 04, 2012

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T60Productions

Hi David... solid advice... especially on using YouTube. I actually like Huntsman's strategy a lot for politicians and businesses.

If a candidate or CEO isn't interested in social media, they should pretend that they are. Turn it over to someone close to you who will enjoy communicating that way.

--Tony Gnau

Pamela Atherton

This is a GREAT post with really savvy advice! I love the idea of getting the girls to handle the social media portion of the campaign. It could bring in younger voters and give us a better feel for who he is.

I hope you continue with your assessments of political marketing. It's something we can all watch and learn from as it plays out.

Elaine_Fogel

Absolutely love this... "And you might check out who is contacting you and if the person has nearly 8 times the number of Twitter followers as your @Jon2012HQ feed, you just might want to connect." LOL

David Meerman Scott

T60Productions - Indeed. Nothing says that a candidate himself or herself (or CEO) needs to be active. But they shouldn't dismiss it if they are not.

Pamela - I'm going to try. It is such an awesome example that we can all learn from (especially me)!

Elaine - Sound advice for everyone, right?! thanks.

Grant Crowell

I've been following the U.S. Presidential candidates "social" video activities. Aside from Paul, they really treat it with a traditional midset that's out of touch with social media and networking values of today. They may turn off all commenting features (including likes/dislikes), and they don't do person-to-person engagement with their audience. The only exceptions are when they are guests on other shows, but they would have so much more effectiveness of maintaining their own channel this way.

David Meerman Scott

Grant - you're right. Few campaigns come at it from the social mindset.

MichaelKolowich

Though he'd probably be horrified to learn this, Huntsman's idea is an evolution of an idea implemented quite actively in the 2008 Mitt Romney campaign -- the "Five Brothers Blog", which was put out by his five sons. And as you suggest, "Five Brothers" was full of insider color (if not scoop), and in fact was written by the brothers themselves, not a campaign staffer.

The difference in this opportunity, though, is the range of media available to them (not to mention that the Huntsman daughters look a whole lot better on camera). Last campaign cycle, Twitter and Facebook were in their relative infancy as campaign communications tools, and YouTube was mostly used for official purposes; what a difference four years makes!

Bob Zagami

Huntsman is his own worst enemy when it comes to interviews and debates. He would be well served geetting a net savvy guru and turning his daughters into a dynamite social media phenonomnon. I saw them on Jay Leno one night and they were terrific spokeswomen for their father. Hope they listen to you.

Daniel Milstein

That is so true, David. Declining interviews is quite okay but not replying and simply ignoring the request is kind of unpleasant. I think the key here is to communicate. One thing I learned before I became a bestselling author and long before Inc Magazine voted my company as one of the fastest growing companies is it is very important to focus on personal interactions and relationship building but if done wrong, these things can sure do a lot of damage.

Alison Guerriere

I hope Huntsman wises up and hires good people like you in the next go around.

Alison Guerriere

The above comment was meant for David but there are plenty of smart people here on this message board whom Huntsman would benefit as well.

sudha

a great post about marketing tips for Huntsman and his daughters

Ron Carter

Great advice David. John Huntsman's one state strategy could be dead in the water after the New Hamshire Primary. He needs social media to keep his campaign movng forward.

Jack

Jon Huntsman's Illuminati Ways!

SEO Optimization Company

And as you suggest, "Five Brothers" was full of insider color (if not scoop), and in fact was written by the brothers themselves, Last campaign cycle, Twitter and Facebook were in their relative infancy as campaign communications tools, and YouTube was mostly used for official purposes

Philadelphia SEO Company

How can anyone seriously dismiss social media platforms these days?! I mean, marketers and companies spend millions of dollars promoting ads on Facebook, Linkedin etc', social medias allow you to reach your targeted audience and promote yourself on relevant pages for people who're truly looking for your service.

vipdestiny.com

I'm looking for a name for a new marketing consultancy - Any ideas?

firstseofirm

Jon Huntsman is an inspiration to many here. We are lucky to have him as far as campaigns are concerned. I wish him all the very best for his future.

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