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January 11, 2012


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Cory Gaddis

Great review David!

I certainly agree that an understanding of mobile marketing is extremely important, and that foregoing mobile-friendly architecture will result in more and more missed opportunities as the days go by.

"Go Mobile" is an excellent place to start if you're new to mobile marketing, but it's just as helpful to the expert as well. It's comprehensive, designed to help you get started quickly from scratch, and is filled with practical, timely information. That last bit is important - we all know that mobile progresses at a lightning pace.

It also happens to be quite funny and a pleasure to read. Highly recommended!

David Meerman Scott

Thanks Cory. It really is a good book and I am glad you liked it.


Hi, Cory --

Thanks for your kind words about the book. We appreciate it.

A lot of people ask how to get STARTED in mobile marketing. There are three places to begin:

1) Create a mobile website (we go in-depth on this in the book)
2) Run a mobile campaign using a QR code, SMS or a banner ad. (These are covered in the book, too, and are actually quite easy to execute.)
3) Run a mobile paid search campaign

Those are three places to get started. After that, you can dive into the world of Apps and/or Augmented Reality. (Nothing against Apps or Augmented Reality, I just wouldn't start there.)

Good luck with your mobile campaigns. And thanks for your comment.

-- Jamie Turner
Co-author, Go Mobile

Daniel Milstein

That is true. As an author and business man, I can relate to how you said, "I said that it was essential to have a book about mobile marketing". I hope more people discover your blog because you really know what you're talking about. Can't wait to read more from you!


Thank you for this :-)

One of my knowledge gaps is mobile marketing, but I've found a lot of resources focused on SMS/MMS or QR codes. I was looking for a book to bring me up to date but I'm time poor and don't want to read a book with stuff I know.

This book has come at the right time. The fact that it's one of yours, and that you learnt stuff, makes it a winner. I'll definitely put it on the reading list! Thanks heaps

David Meerman Scott

Hi Jade! Excellent. I agree with you. I had known the basics of mobile but "Go Mobile" filled in a lot of gaps for me. Hope you enjoy.

Jamie Turner

Hi, Jade --

Thanks for your comment about "Go Mobile." We intentionally wrote it for people like you. You'll find information about how to build a mobile website, how to run a mobile display (banner) ad campaign, how to create a mobile app easily, how to use mobile paid search, etc. Tons of good stuff (if I don't mind saying so).

It's a fun book and we're happy to be part of David's series.

All the best,

Daniel Milstein

That is true,David. As an author and business man, I can relate to how you said, "The elapsed time from firing up a mobile app like Foursquare or Google Mobile to a customer walking in the door is now measured in minutes". I hope more people discover your blog because you really know what you're talking about. Can't wait to read more from you!

Todd Chambers

David I couldn't agree more. Jeanne and Jamie did a great job framing the opportunities and challenges of going mobile. The book reads well, is incisive and very actionable. And in today's fast paced, on-the-go marketplace, that's exactly what's needed. I picked up a few extra copies just to give to my clients. Great stuff.


Great post, David.

I really agree with the importance of mobile programs for organizations, and I write about it a lot myself on my own blog. The fact of the matter is that consumers in our day and age have the luxury of not being prepared at all times for where we are going to go... we can just go somewhere and then use our phones to find the best venue. That's why it's so important for businesses to run specials on Foursquare, use QR codes, etc.

A business without a mobile program is not doing themselves any favors!

James Mignano

Account Deleted

I love your books and I love this article! I couldn't agree more with your ideas. Going mobile is in deed the best-est option nowadays.
By the way i also love your code-scavenger hunt... I'm excited for the next clues...

Account Deleted

Thanks for this article and it helped me reinforce the positive vibes that mobile technologies will help my business. I recently availed a web service that builds mobile websites http://www.brickandmobile.com I did this in the hopes of increasing my sales and using it as a marketing tool. It's been a couple of months now and honestly speaking, I am seeing positive results in terms of my sales and potential sales since I setup my mobile website. I'll definitely keep the mobile web service that I signed up for.

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