MARKETING AND SALES STRATEGIES

Capturing the essence of a brand on video

Posted by David Meerman Scott 09:12 AM on December 22, 2011

One of my favorite videos is HP Invent, which was co-created by Tom Wrigglesworth. I've shown this video at many of my speaking gigs because it beautifully captures what HP Workstations are about. The video is not a product pitch. And it is entertaining as heck.

This HP Invent video has nearly 600,000 views. Imagine that – a video about technology that people actually share!

Tom recently contacted me with news of his new video called La Mer de Pianos. This time, he teamed up with Mathieu Cuvelier.

La Mer de Pianos is a short film about Marc Manceaux, the owner of the oldest piano shop in Paris.

This video is utterly different than the HP one, but it too beautifully captures the essence of a brand. In the film, Manceaux describes his "Organ bank for pianos." He says: "As long as I have some water, a candle, a hardback book, an old piano, I'll still be alive."

I love these two videos because they show what great filmmaking can achieve for a brand. Instead of a product pitch, videos like these entertain and inform. And they are shared on social networks.

David Meerman Scott

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