The Power of Real-Time Marketing Takes Focus at DMA2011

Last month I delivered a presentation at the DMA annual conference. The theme of the entire #DMA2011 was "The Global Event for Real-Time Marketers" so it was fitting that I talked about the ideas in my book Real-Time Marketing & PR.

I give the DMA a great deal of credit for recognizing the real-time revolution early and adapting the organization to the new world of instant communication we live in today. I'm happy to see that next year's #DMA2012 is also focused on real-time marketing.

Fortunately my talk was filmed and you can see it here.

Direct link to the video on YouTube.

My talk was sponsored by SAS as part of the company's efforts to educate people about the importance of real-time customer analytics. In the video, you'll see Hillary Ashton from SAS introducing me.

The video was filmed and edited by the talented pros at Rewatchable. I've seen many videos of talks that are filmed from one camera angle or are otherwise predictable. Once you see this, I think you’ll agree with me that the way this is filmed and edited makes it far more interesting than the typical speaker video.

Thank you to the DMA, SAS, and Rewatchable for making this video available.

Comments

[Kelly Monaghan]

Um. . . Does SAS stand for anything? or are they just trying to confuse us oldsters in the travel business who think it stands for Scandinavian Airline Systems?

[David Meerman Scott]

Kelly - SAS Institute, Inc. is the worlds largest privately held software company with annual revenue of USD $2.5 billion. Because it is private, CEO Jim Goodnight can spend his efforts building great products and treating employees well without all the quarterly profit nonsense that public companies have. People love working there.

SAS originally stood for Statistical Analysis System.

[Sean Carpenter]

Great presentation. I have been saving this post in my inbox for a while so I am glad I finally had the time to watch it. The last question is one I continue to enjoy watching is how some companies are really good at "listening" to their customers via the social "noise" channels and responding. It is a really simple touch to help that person evolve from being just a number to a customer to a real human being.