MARKETING AND SALES STRATEGIES
Real-Time Marketing & PR,
As I've been talking about the ideas of Real-Time Marketing & PR, many people tell me they have difficulty identifying opportunities and threats.
Throughout the real-time online world of the web, I see the same patterns again and again as stories are driven by the Real-Time Marketing & PR Power Law.
You've got to react quickly.
News breaks in moments. Your opportunity is now. Not tomorrow. Now.
Could you recognize a snowballing situation in its early stages? Is your organization prepared to react with a real-time mindset?
How would you react if, right now . . . ?
Be they opportunities or threats, you may be confronted by scenarios like these when you least expect them.
If you understand how quickly events can unfold and are ready to react, you will gain significant competitive advantage.
The key is having the right mind-set.
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