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October 28, 2011


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David, - over here in the UK www.johnwest.co.uk are advertising on mainstream television their ability to enter can codes and view origin as well. A fantastic storytelling opportunity for brands here! I wrote a little about it a few weeks back. http://nickwallen.posterous.com/marketing-the-unfinished-product


This smells fishy.

The pictures do not show actual fish. For example the following two fish have the same picture, even though they are different species:
And this picture shows no fish at all:

I've tried lots of different values for id and fishid, but the only fish I can find are two small clusters with fishid values around those mentioned above.

Very fishy!

Robin saitz

David, I love this story on several levels. I too am a fish eater and was disheartened to read last week's globe article. However, what was more interesting to me was this group trace and trust. You see, my son is on a FIRST Lego League Team where the focus this year is on food safety. Each year the kids have to do a research project, along with building a Lego-based robot. My son proposed the idea of using qr codes to trace food from it's origins to the supermarket to understand not just the supply chain but how the food was handled in the supply chain (I.e. The temp inside the trucks for transport, etc.) they ended up pursuing a different idea, but I enjoyed learning about trace and trust and sharing your article with the team. It was great validation for these 8th graders. To learn more about FLL, visit http://www.firstlegoleague.org/challenge/2011foodfactor


David Meerman Scott

Robin - Wow that's so interesting. And to think they are only 8th graders!

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