"We get a lot of press releases here at Venture Capital Dispatch, some better than others but nearly all of them following a pretty bland, straightforward formula," Basich wrote. "So when a company or a P.R. firm subverts the dominant paradigm, we try to give credit where due… Think of it as our selfish attempt to encourage a little creativity in a usually humdrum format (and help us avoid that glazed-eyes thing that starts to happen around 3 p.m.)"
In less than 24 hours, the release generated more than 800 tweets and 20 news stories.
While a release like might seem like a gimmick (and it sort of is to be honest), I think it works in this case because both companies are in the social media space and the company acquires is called @oneforty and is focused on Twitter.