Google+ has quickly swept through the planet and in record time has amassed tens of millions of users. And people are actively using it.
Many times I'm getting more interaction about - and inbound links to - my content on G+ than on Facebook and via Twitter.
Google+ is important
As the currency of social media is the "share" it essential that you make it easy for people to share your content on G+.
Add a +1 share button to your content right away.
My blog is built in TypePad. I didn’t realize until a few hours ago that the default setting on my blog’s share feature is "off." This meant that the +1 button at the bottom of each post was not showing up alongside the Facebook "like" and Twitter "Tweet" buttons. (The +1 button is much like the Facebook "Like" button - it surfaces content you choose onto your Google Plus stream).